Body

Fit Beer: Just What Your Trainer Ordered (?)

A new Canadian brew is looking to hone in on the sports drink market

Lean, mean, fit beer-drinking machineenlargeLean, mean, fit beer-drinking machine
For years, Draft Magazine, a digest devoted entirely to the art of beer, has had a "Beer Runner" column that's written for the person who's "equally devoted to fine beer appreciation and an active, healthy lifestyle."

I was unaware of this because, if I'm being honest, beer is not my thang and even if it was, I'm pretty sure I wouldn't equate it with clean living.

But, according to something I heard (and then read) on NPR, I could be wrong about the latter. Evidently, a new beer, in all of its malt and hops glory, is being touted as a "post workout recovery drink."

(Sometimes you come to work and write about the strangest things.)

Seems that somewhere up in the Great White North, a Canadian brewery has dreamed up a "low alcohol, protein-packed 'fit beer'." Good idea, eh?

READ: Keep Your Kale, I'm Trying the New "Ice Cream Cleanse"

Packed with electrolytes, antioxidants and nutrients, Lean Machine "recovery ale," which is being touted as a nutritious alternative to the typical high- proof Canadian brews, is the brainchild of a team of scientists at Kelowna, B.C.'s Vampt brewery.

"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," explains Vampt's founder, Ian Toews.

(And, I thought that's what putting vodka in your Gatorade was for. Kidding.)

Ludicrous as this all sounds, NPR talked to a sports nutritionist in Australia who agreed that, if it's formulated properly, a beer could replace some of the electrolytes, carbs and proteins we burn off while exercising. (Anyone else envision this Aussie as a hottie with a big, blue can of Foster's in his hand?)

Before his brewery embarks on a full-scale marketing push, Toews is having Lean Machine heavily tested throughout Canada because, he says, "Canadians know what a good beer is."

READ: How to Lose Weight at 7-Eleven

Editors' Top Selections

JeNu Active-Youth Skincare System

SALE $179

Buy Now

NuFACE Mini

FREE 14 Day Trial

Buy Now
leave a comment
Home » Beauty Tips » Body » Fit Beer: Just What Your Trainer Ordered (?)
you might also like

Back
to top

Welcome to TotalBeauty.com!
Ready to unleash your inner beauty junkie? Enter your email and check the boxes below to get free samples, exclusive deals, discounts at Total Beauty Shops, and expert beauty tips delivered straight to your inbox!
Email to a friend



";