Fit Beer: Just What Your Trainer Ordered (?)
A new Canadian brew is looking to hone in on the sports drink market
I was unaware of this because, if I'm being honest, beer is not my thang and even if it was, I'm pretty sure I wouldn't equate it with clean living.
But, according to something I heard (and then read) on NPR, I could be wrong about the latter. Evidently, a new beer, in all of its malt and hops glory, is being touted as a "post workout recovery drink."
(Sometimes you come to work and write about the strangest things.)
Seems that somewhere up in the Great White North, a Canadian brewery has dreamed up a "low alcohol, protein-packed 'fit beer'." Good idea, eh?
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Packed with electrolytes, antioxidants and nutrients, Lean Machine "recovery ale," which is being touted as a nutritious alternative to the typical high- proof Canadian brews, is the brainchild of a team of scientists at Kelowna, B.C.'s Vampt brewery.
"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," explains Vampt's founder, Ian Toews.
(And, I thought that's what putting vodka in your Gatorade was for. Kidding.)
Ludicrous as this all sounds, NPR talked to a sports nutritionist in Australia who agreed that, if it's formulated properly, a beer could replace some of the electrolytes, carbs and proteins we burn off while exercising. (Anyone else envision this Aussie as a hottie with a big, blue can of Foster's in his hand?)
Before his brewery embarks on a full-scale marketing push, Toews is having Lean Machine heavily tested throughout Canada because, he says, "Canadians know what a good beer is."
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