Nails

Been Drooling Over Demi Lovato's Nails on Twitter? They Can Be Yours (Come November)

The former Disney darling has teamed up with The New Black for a nail polish line

demi largeenlargedemi large
She may be causing a stir with her new, neon blue hair (which coincides with the release of her new song "Neon Lights"), but, for the last year, year and a half, it's been Demi Lovato's nails that have created quite the commotion in the Twitterverse. And, why not? They've been masterfully done for nearly every red carpet appearance and public event by nail innovators, The New Black.

The company, whose mission statement is to "create high-quality color stories that make it possible to try all the latest nail trends at an affordable price," knows a great PR opportunity when they see one and has, subsequently, teamed up with the newly minted 21-year-old on a new line; three 3-piece and two 5-piece nail kits ($12 and $22 respectively) that will be available exclusively at Ulta in November (although the beauty Mecca is rolling them out in spurts so you may just be able to find some in stores now).

READ: We Swore We'd Never Do Another Nail Art Gallery ... But Check These Out

In addition to bringing wallet-friendly, runway inspired colors to the masses, The New Black, co-founded by Nicole Ostoya and Robin Coe-Husting, is known for being long-wearing, chip-resistant, non-toxic and vegan -- all things that appeal to their core consumer and Lovato, who's known for being adventurous when it comes to her nails.

Accordingly, these new collections reflect the "Glee" star's sense of whimsy; "They are unusual color palettes. The colors are very intense. She's into bold colors and textures," Coe-Husting says, adding that, "If she wasn't known for her great nails and her forward style, this wouldn't be happening."

"I love all the products that I have created because I think they embody all the qualities of a strong woman," the X-Factor judge says . "It is fun to be able to create your own look down to your nails. I'm a perfectionist when it comes to my nails, although you can't always tell. I want to put something cool on my nails that expresses who I am and what I'm feeling."

And, there's definitely a "look at me" angle to all of this, which brings the project full-circle. "If you have badass nails, you are going to show them on Twitter," Lovato, who's heading out on tour in February to support her new record, says. "When I have cool, awesome nails, I want everyone to see."

READ: 15 Reasons We're Saying Crazy Nail Art is Over

Editors' Top Selections

JeNu Active-Youth Skincare System

SALE $179

Buy Now

NuFACE Mini

FREE 14 Day Trial

Buy Now
leave a comment
Home » Beauty Tips » Nails » Been Drooling Over Demi Lovato's Nails on Twitter? They Can Be Yours (Come November)
you might also like

Back
to top

Welcome to TotalBeauty.com!
Ready to unleash your inner beauty junkie? Enter your email and check the boxes below to get free samples, exclusive deals, discounts at Total Beauty Shops, and expert beauty tips delivered straight to your inbox!
Email to a friend



";