Benefit's Latest "They're Real" Release: Game Changing Eyeliner?
Will the "Push Up Liner" generate as much of a cult following as the mascara?
June 27th, my friends. That's less than a month. Mark your phones.
New York magazine calls this eyeliner "idiot proof" because that's precisely what it is. Any un-coordinated, bad with makeup application buffoon like yours truly will be able to master a tight line or a cat eye when armed with this handy-dandy tool.
The "lash hugging gel liner pen" already has more than 7,400 pre-orders (you can get yours + free shipping here) and that's just within the last 24 hours since they opened the floodgates.
READ: Makeup Tricks Before & After: Can You Tell the Difference?
What's all the hoopla about? Watch the vid below and let us know whether you'll be hitching your lids to the Push Up bandwagon ...
Health & Beauty