Makeup

Benefit's Latest "They're Real" Release: Game Changing Eyeliner?

Will the "Push Up Liner" generate as much of a cult following as the mascara?

Those of us who live and die by Benefit's They're Real mascara have a little spring in our step this week. Pourquoi? Because, at long last, Jean and Jane Ford's company has let us know when its hotly anticipated follow-up companion piece, the "They're Real Push-Up Liner," will be available.

June 27th, my friends. That's less than a month. Mark your phones.

New York magazine calls this eyeliner "idiot proof" because that's precisely what it is. Any un-coordinated, bad with makeup application buffoon like yours truly will be able to master a tight line or a cat eye when armed with this handy-dandy tool.

The "lash hugging gel liner pen" already has more than 7,400 pre-orders (you can get yours + free shipping here) and that's just within the last 24 hours since they opened the floodgates.

READ: Makeup Tricks Before & After: Can You Tell the Difference?

What's all the hoopla about? Watch the vid below and let us know whether you'll be hitching your lids to the Push Up bandwagon ...

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