Benefit's Latest "They're Real" Release: Game Changing Eyeliner?
Will the "Push Up Liner" generate as much of a cult following as the mascara?
June 27th, my friends. That's less than a month. Mark your phones.
New York magazine calls this eyeliner "idiot proof" because that's precisely what it is. Any un-coordinated, bad with makeup application buffoon like yours truly will be able to master a tight line or a cat eye when armed with this handy-dandy tool.
The "lash hugging gel liner pen" already has more than 7,400 pre-orders (you can get yours + free shipping here) and that's just within the last 24 hours since they opened the floodgates.
READ: Makeup Tricks Before & After: Can You Tell the Difference?
What's all the hoopla about? Watch the vid below and let us know whether you'll be hitching your lids to the Push Up bandwagon ...