Stories by Jessica Amaris

The Latest Beauty Guru Collabs We're Losing Our Sh*t Over

Whether it's makeup how-tos or beauty product recommendations, we turn to our favorite beauty bloggers for their mad makeup skills and candid opinions about all things beauty. When they swoon over a dazzling new highlighter, we die a little bit too. If they're obsessed with a particular liquid lipstick, we run out and buy it, too. In other words, their opinions hold a lot of value to us beauty junkies. Which is why, when beauty bloggers team up with beauty brands for makeup collaborations, they're among the most highly anticipated product launches of the year.   read more

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How to Do a Flawless Chignon in 5 Easy Steps

Looking for an easy updo that doesn't require a trip to a hairstylist? Then it's time to learn how to master the chignon hairstyle.   read more

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34 Award-Winning Beauty Products Under $10

Those of us who have been in the beauty biz for a while know that you don't have to drop big bucks on quality beauty products. In fact, some of the best makeup, skin care, hair and body products are drugstore gems, and they've got the credentials to prove it. Case in point? These 34 award-winning beauty products that won't cost you more than $10. We'll give you a minute to contain your excitement.   read more

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Want Colorful Hair? This Is Your Ideal Shade

"I want colorful hair -- like a vibrant purple or deep lavender," says the woman in the salon chair next to mine. I peek at the woman sitting next to me and have to keep my jaw from dropping to the floor. It's a woman well into her 60s, and suddenly my 23-year-old self (who's going a boring-by-comparison brown) realizes just how far-reaching the colorful hair trend is. I've also gained a whole new respect for this fabulous woman sitting next to me.   read more

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We Tried It: Younique Moodstruck 3D Fiber Lashes Mascara

Like many, I was introduced to the Younique Moodstruck 3D Fiber Lashes Mascara after about ten different girls I went to high school with added me to their Younique business Facebook groups. To be honest, I'm skeptical of just about any product that's part of a multi-level marketing plan -- and I know I'm not alone on this. So, despite the amazing lash-lifting claims, I didn't get too excited about the mascara.   read more

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Look of the Day

If there's anyone's beauty look we're calling dibs on, it's Kelsea Ballerini's modern getup she sported last night at the 52nd Academy of Country Music Awards. The "Peter Pan" singer teamed up with celebrity hairstylist Bridget Brager who created a textured, braided updo, in order to balance the etherealness of her billowing floral dress.   read more

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9 Best-Selling Shades of Semi-Permanent Hair Colors

Semi-permanent hair color is the unsung hero of the drugstore hair-care aisle. It's the perfect solution for those who want to test the waters of a color change, but don't want to spend hundreds of dollars and hours in the salon chair to do it. Unlike permanent hair color, which can last for a few weeks (sometimes even months), semi-permanent hair color lets you take a subtle new shade for a spin without the commitment.   read more

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We Tried It: Too Faced Better Than Sex Mascara

I've been doing my makeup since I was 13 years old (I'm now 24) and I'm still looking for the perfect mascara. There are literally thousands of mascara products, and between the drugstore gems and luxury splurges, my lashes are literally drowning in options. Yet over the years, one product's buzz-worthy reputation towered above them all: Too Faced Better Than Sex Mascara, $23.   read more

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