Preserves Hair color up to 78% longer. Use as a final step of in-salon color service and for color maintenance at home. Closes cuticle and seals in color pigment to protect color from fading. Provides intensive conditioning and locks in moisture. Wella, the haircolor authority, has created a technologically advanced haircare regimen featuring the P3 Complex that protects, preserves and prolongs haircolor up to 78% longer. Color Preserve is formulated from a specialized blend of moisture-intense Vitamin B5, color-preserving molecules and apricot oil, which locks in haircolor for long-lasting color intensity and vibrancy.