Makeup

Courtesy of Your Favorite Fashion Brands, Meet Their Own Beauty Lines

Fashion forward, beauty bound

by Urvashi Kaushal | COMMENT

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In recent years, the beauty industry has been on fire, with new brands igniting the scene and setting trends ablaze. Amidst global economic turmoil and uncertain times, beauty has emerged as a beacon of resilience and opportunity, attracting everyone from Wall Street wizards to Hollywood's elite. As major fashion brands flock to the beauty sector, mergers and acquisitions have become as common as lipstick in a makeup bag.

While fragrances and cosmetics have long been fashion brands' go-to forays into beauty, skincare presents a tougher challenge. Yet, the allure of wellness and athleisure-inspired products holds promise for those brave enough to venture into uncharted territory. With every makeup launch, fashion brands are not just expanding their reach but also creating unforgettable experiences for their customers. From Zara to Victoria's Secret, these brands are curating coveted beauty collections that scream quality and style, even before an influencer can utter a word.

Image via H&M

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