Health

Victoria's Secret Passes on "Survivor" Bra Line

Turns out fitting and selling mastectomy bras is too complicated for the lingerie retailer

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Talk about a letdown. After expressing real interest in Allana Maiden's Change.org petition for Victoria's Secret to develop a line of "survivor" bras for women who have undergone mastectomies, the retailer has decided to pass. Earlier this week, Victoria's Secret released an official response stating that they've learned that fitting and selling mastectomy bras "in the right way" "is complicated and truly a science." And that science is apparently too complicated for the most consumer-recognized American brand.

This all comes after Victoria's Secret's relatively positive response to Maiden's petition, which was posted back in January, and inspired by her mother Debbie Barrett's struggle to find bras after her mastectomy. The petition quickly garnered more than 120,000 signatures and by the end of the month, Maiden and Barrett were flown to the parent company headquarters in Columbus, Ohio, to meet with team members, conduct research, and share Barrett's shopping experiences. Needless to say, the future looked bright and hopes were high.

Flash forward to the present: Research has been completed and Victoria's Secret has decided that it would be more beneficial to customers to continue funding cancer research instead. But if the largest American retailer of lingerie can't figure out this science, then who can? Apparently, Nordstrom can ... and already has.

The upscale store houses a prosthesis program that offers mastectomy bras, post-mastectomy camisoles and enhancers/equalizers for reconstructive surgery. However, selection varies by store, and the number of Nordstrom's locations doesn't stack up to Victoria's Secret ubiquity. "My mom and I had an amazing experience at Nordstrom, a store that's already figured out the 'science' of helping breast cancer survivors," Maiden stated in an interview with ABC News. "But with more than 1,000 stores in 49 states, Victoria's Secret is in a position to help empower so many more women to feel beautiful after their battles with cancer."

What do you think? Is Victoria's Secret missing out an important opportunity?

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