Surprise, Surprise: Calorie Counts Don't Prevent Fast Food Fixes
Nope, nutritional information doesn't lead people to better food choices
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In the Carnegie Mellon University study, more than 1,900 people were split into three groups. Group one was given no nutritional information, group two was given a flyer with daily recommended caloric allowances, and a third group was told that their per-meal calorie intakes should be between 600 and 800. Researchers found that despite being armed with more nutritional information, groups two and three didn't actually make better food choices.
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Why the cognitive dissonance? "In the end the bigger issue is that asking people to do math three times a day every day of their lives is a lot," said study author Julie Downs. "Because it's not like we make a decision about what to eat just once. It's a lot of decisions. And if you add a cognitive [mental] burden on top of that it's a lot to ask." So short answer? Math is hard. [Source]
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