Sofia Vergara (And Her Family) Tapped as Head & Shoulders Spokesmodels
The actress will star alongside her real life family members in new ads for the dandruff shampoo
Vergara, who has been a face of another Procter & Gamble company, CoverGirl, since May of 2011, will take over the reins of representing the venerable dandruff shampoo from "How I Met Your Mother" actress Alyson Hannigan early next year when the new advertising campaign hits.
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"I am excited to be joining a new family," Vergara, 41, said in a statement. "Head & Shoulders has been a part of my hair care regime and my family's since I was young. In fact we joke that eight out of nine Vergaras use it; and there are a lot of us."
A source close to the negotiations says that this endorsement deal is long-term and that the Emmy-winning actress secured seven figures for her trouble.
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In addition to CoverGirl, Vergara also promotes Diet Pepsi, Rooms to Go and the thyroid medication, Synthroid that, as a thyroid cancer survivor, she takes on a daily basis. And, viewers of Spanish television may also have spotted her in commercials for Comcast and State Farm Insurance.
All of these gigs (she also designs a women's fashion line for K-Mart), have netted the star a nice chunk of change -- she's topped Forbes' annual list of top-earning television actress for two years in a row, pulling in an estimated $30 million from June 2012-June 2013.
Health & Beauty