How a Photogenic World Cup Fan Became the New Face of L'Oréal
A 17 year-old fan of team Belgium was spotted in the stands and her life hasn't been the same since
Thanks to Despiegelaere's ardent passion for her team (which lost 1-0 to Messi and his crew) and how cute she looked decked out in its paraphernalia, some stringer on hand at the match in Brasil snapped a photo of her in the stands that was used in papers and media outlets around the globe, quickening the pulse of red-blooded boys everywhere. It also caught the attention of a fast thinking higher up at L'Oréal who lost no time in seeking her out and signing her to a contract.
Less than a week later, Despiegelaere's first "beauty tutorial" for L'Oréal Professionnel hit the InterWaves and has already been viewed more than 437,000 times and the global beauty brand is said to have a couple more already in the can with others slated to be shot in coming weeks.