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Skin care

The New Japanese Skin Care You'll Flip For

Bonus: It's totally affordable!

When it comes to skin care, Asia wipes the floor with the U.S. Women in Japan and Korea follow 20+ step regimens (among other extreme measures) and brands in Asia are known for leading the way in new ingredients and products (do BB creams ring a bell?).

A few Asian brands have made the leap to the states, but they usually come with a punch in the wallet (a bottle of Dr. Jart+ BB cream runs about $40 at Sephora). Which is all the more reason we're psyched for September to roll around -- when Japanese skin care brand Hada Labo Tokyo launches a U.S. line in Ulta stores across the country.

Related: The Grossest Ingredients Hiding in Your Skin Cream

Hada Labo is huge in Asia. Don't believe us? A bottle of their Clear Liquid Hydrator is sold every two seconds. So, yeah, this is a big deal.

There will be five products initially, each focused on hydrating skin with three different forms of hyaluronic acid. An Anti-Aging Hydrator, Hydrating Facial Cleanser, Protecting Day Lotion, Replenishing Hydrator, and Skin Plumping Gel Cream.

We tried samples of the products and loved how lightweight they are, and yet somehow still seriously moisturizing. Plus, they're fragrance free, a big bonus for anyone sick of overly-perfume-y skin care.

Related: The Best Anti-Aging Eye Creams

Let's be honest, there are plenty of products out there with hyaluronic acid that feel nice on your skin. However, how many come with a $12 price tag? Yep, that's the starting price for the Hada Labo line at Ulta. When we heard that, we knew we had to share.

The only downside is that we have to wait 'til September to really dig into the line. Keep an eye out for them at Ulta and trust us when we say they're worth a try.


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