Health & Beauty
Japan's Pay-What-You-Weigh Apartment Building
Residents get rent deductions for shedding pounds
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Residents at the Lady Share House B&D receive $1,000 yen (about $10) deductions for every 2.2 pounds they lose. Weight loss is measured every three months, and even the tenant's base rent price is determined by weight -- program administrators multiply the renter's weight by 1000 yen to calculate a monthly rate. Once moved in, women have access to a private gym and beauty deals. And in a cruel trick, renters are also given access to free unlimited junk food and soft drinks.
But there's a catch! Women who gain weight will see their rent go up. Ouch. Mari Kataoka of Broad Enterprise, the group that created the house, admits their tenants aren't who they expected. "We thought many overweight people would come here," said Kataoka, but we found out that many people who have a great body come here, and their goal is to maintain that physique."
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But is this sending the wrong message to women -- especially in a country where a quarter of young women are already underweight? What do you think? Is this a smart way to motivate women, or a dangerous, slippery slope to eating and exercise disorders? [Source]