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DKNY Launches a Ramadan Collection

The special capsule collection has been styled by and for Muslim women

DKNY wanted to do something special to celebrate Ramadan, the month-long period of fasting observed by Muslims around the world. But rather than embark on a company-wide fast themselves, the fashion brand released a special capsule collection inspired by the holy month.

Say what? The collection includes lots of long flowy skirts and tops, maxi-dresses and silk pants. The company created the collection specifically to appeal to its Middle Eastern clientele -- and the collection will only be available in those stores. Some have questioned the propriety of a Ramadan collection, especially given that the holiday is meant to be about fasting and praying. But Pakistani writer Bina Shah believes buying clothes can be a part of Ramadan, too.

"Ramadan may be dedicated to spiritual practice, but Muslims are raised to celebrate it, and to bring a joyous spirit to the entire month, enjoying its blessings and benefits," she said. "Yes, we're encouraged to spend our money on feeding the poor, on donating to charities, and to concentrate on God, rather than our wardrobes. But in Muslim countries, many people buy the entire years' clothes for themselves and for their loved ones; even this act can accrue blessings because it occurs in such a holy month." And that means Muslims shouldn't shy away from the DKNY collection.

Instead, says Shaw, DKNY should be lauded for blending Muslim faith with fashion. "What a lovely way to bring Muslim customs to mainstream attention, and to show that Muslim women can be actively involved with both career and family, blending both together in a style that belongs uniquely and distinctively to the modern Muslim woman," said Shah. "Now that's a look that everyone should aspire to." [The Independent]


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