Stories by Allie Flinn

Better Than Botox: 20 Hairstyles That Will Knock Off 10 Years

The right hairstyle can boost your self-confidence, give you healthier hair and even make you look younger (yes, it's true!). Wondering how to look younger? Making tiny tweaks to your hairstyle can shave off years. By camouflaging wrinkles, drawing attention away from fine lines and wrinkles and adding depth and warmth to your face, your haircut, hair color and hairstyle can work better than the anti-aging serums you're slathering all over your face.   read more

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11 Best Under-Eye Concealers for Fine Lines

Under-eye concealer is the behind-the-scenes workhorse of the makeup world. You only notice it when it's not doing its job. The best under-eye concealer needs to cover up dark circles and brighten tired eyes -- without creasing or settling into fine lines. Unfortunately, finding a truly crease-free concealer is much harder than you'd think.   read more

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Why You Should Get a Perm -- Yes, Seriously

When you think of perms, I guarantee one of two things comes to mind: bad '80s hairstyles or the courtroom scene in "Legally Blonde." So let me introduce a third option: textured, sexy, beachy wave hair. Skeptical? So was I. After all, how could the same process that gave women the Jennifer Beals in "Flashdance" giant curls of their dreams also be responsible for creating a look so modern and sexy?   read more

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10 Anti-Aging Face Oils for Youthful, Radiant Skin

We sometimes look a little crazy in our quest to reduce fine lines and wrinkles. (Be honest: How many times have you scared your husband wearing a sheet mask?) The latest trend in anti-aging is a little less Hannibal Lector and a lot more subtle: anti-aging face oils. While face oils have been around for a while, the latest crop promises to provide more than superior hydration. Namely, they promise to diminish fine lines and wrinkles, firm your skin and generally make you look so glowy and youthful you could be mistaken for a member of Taylor Swift's squad.   read more

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11 Best Eyelash Products

An informal office poll revealed we all have a commonality on our beauty wish lists: long eyelashes. And our readers want them, too. They've tried multiple products on the market ranging from eyelash growth products to mascara bases and conditioning eyelash primers.   read more

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20 Best Hair Shampoos for 2017

The best shampoos won't make your hair feel dry, brittle or unhealthy. Instead, a great shampoo has the power to transform your hair and even make your hairstyles look better, no matter if you have straight hair, curly hair or somewhere in between. We scoured the shampoo reviews in our database to find the very best shampoos -- here, the ones our readers swear give them the soft, shiny, manageable hair of their dreams.   Best of

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12 Best Summer Hair Care Products -- and the 2 Worst

Summer is an invitation for a more lackadaisical approach to hair. (Hallelujah!) It means letting bangs grow out, letting hair air-dry, getting beachy waves from actually going to the beach and covering up unwashed summer hair with floppy hats. But with the season also comes certain summer hair hazards, like chlorine, UV rays, salt water and humidity -- all of which can lead to pool-hair, fried scalps and frizzy, dried-out, damaged strands.   See products

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9 Best Drugstore Bronzers

The best drugstore bronzer should give you a golden, tan glow that rivals the results of a more expensive bronzer. Sound like a tall order? Not really, according to our reviewers.   read more

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14 Ways Even Your Stick-Straight Hair Can Have Beach Waves

Every summer, I'm bombarded with magazine spreads and YouTube tutorials on how to get the perfect beach waves hair-- and I devour every one of them. I buy salt spray and sit religiously in front of my vanity trying to create those perfectly undone, (seemingly) low-maintenance waves. Summer beach waves may be considered a "quick and easy" hairstyle, but my limp, un-waved hair insists otherwise. So, with the help of Dove celebrity stylist Mark Townsend and the internet, I tracked down 14 supereasy beach wave tutorials that actually work.   read more

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The Face Mask Trend That's Blowing Up Instagram

It's time for you to get acquainted with oxygen masks (no, not the kind on airplanes), aka bubble masks. You apply them to your face while they're in a cream or gel state, and they snap, crackle, pop into a foaming masterpiece that gives your skin a boost of anti-aging oxygen. Consider these masks CPR for dull, tired and aging skin.   read more

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