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  • 9

    It's wonderful!

    I really love this product. I can put my eye make up on, and it is there to stay. My shadow doesn't travel. It says where I put it, My eyeliner stays put as well. Try this one, you won't be sorry.
    beargrad | 26 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Works Like No Other!

    Before this product, any eyeshadow I wore was lucky to remain on my lids, at full potency, until lunch time. This product does its job from start to finish and my shadow remains just as vibrant and effective at the end of the day as it was at the beginning. This is a must-have and well worth the money.
    statelyone | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Awesome!

    This stuff really works! I can buy cheap eyeshadow again and have it last all day!!! A trick I found is that the product likes to accumulate in the largest part of the tube so when you think you have run out, pull out the stopper at the top and you can catch the extra stuck on the sides of the tube.
    DianaC | 8 reviews

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  • 12 Best Makeup Primers

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  • 10

    You need this!

    I'm a makeup artist and purchased the urban decay eyesHadow primer at sephora. I love to apply many different colors on the eye lid for dramatic effect or just one basic color for everyday and this is the best and most necessary part of my makeup collection. It's absolutely 100% effective in keeping eye color on all day and all night long. I color in my eye brows as well since they are sparse and ...read morethis primer keeps my brows looking natural all day, without it fading or melting off in the Louisiana humidity. When u apply the primer just wipe it( just a little bit goes a long way) on lid or anywhere unwanted color to stay put( I also put little under my eyes so concealed stays put). It intensifies any eyeshadow color you apply on it. Outstanding product!
    Beerlover | 1 reviews

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  • 10

    ABSOLUTELY AMAZING!

    This eye primer makes eyeshadow go on like a breeze! beautiful and not expensive. buy it
    roxi201 | 7 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

  • 1

    Urban Decay

    too expensive
    bornincalif | 73 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

  • 10

    amazing product

    i was amazed when i first used it . i had this problem that i believe many do , which is that the eye shadow doesn't stay all night / day long like when you first put it . my friend recommended me to try this product and so i did. at the end of the night i couldn't believe that it stayed just as in the beginning . i totally recommend buy it :)
    shmoriel | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 5

    Must have?

    Im still on the fence with this one. Ive never had a problem with creasing (i only use powder eyeshadows) nor have I had a problem with my eyeshadow wearing off before the days end. But Ive seen people all over youtube and other places on the web saying that this is a must have. Its claims are to: Keep eyeshadow in its place all day, prevent creasing, and intensify the colors of your shadow. Bec...read moreause I dont have a problem with creasing or staying power, it took me a long time to purchase this (luckily I just bought a sample bottle) and the only reason I ran out and got it is because its SUPPOSED to intensify your eyeshadows. Well, it doesnt. If you have problems with creasing or your eyeshadow fadind by the end of the day, i definitely recommend this product. Its just not a must have for me.
    shanna2104 | 22 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 9

    Best I've used

    I've tried the Too Faced Shadow Insurance, Loreal Decrease and the Urban Decay Primer Potion. Out of all three this would be the best i've used. This product isn't oily like the too faced shadow insurance and doesn't have oily liquid spilling out of it. It's also not as dry as the Loreal Decrease. There's a good amount of product in there. They now have a new applicator which allows it to get arou...read morend the curves of the tube. It has a very nice cute packaging as well. This really shows the pigmentation of your eyeshadows and makes it last all day long. It also doesn't crease your shadows when applied. Very good product overall. Especially when the cost is the same as the too faced shadow insurance. I would recommend this over that.
    shayinyin | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 12 Best Makeup Primers

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 10

    Best beauty product ever!

    I have super oily lids...until I found this product, I couldn't wear eyeshadow at ALL. It would crease within 5 minutes of applying it. This stuff is a miracle! After applying the primer potion, I apply my eyeshadow and it stays put ALL day (9 + hours) with NO creasing or fading whatsoever. I could not live without this stuff!!
    itsjustlissa | 5 reviews

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