Exclusively from the editors at Total Beauty
Get the Buying Guide to see these top-rated products!
Get it now »-
Lasts
I love that this primer looks like it is tinted, but it goes on clear. Only need a little and it prepares the eyelids for eyeshadow. Any brand I use now lasts all day! The only way it comes off is if I am ready to take it off. Good stuff! I even use it under the eye before I apply concealor.This review is: Helpful | Not helpful | Inappropriate | 1 of 1 people said helpful
-
Perfect priming!
Best primer. Period. I have tried Too Faced Eyeshadow Insurance (another good one, no doubt), but it still doesn't hold a candle to Urban Decay. It's a shame that I can't use Urban Decay eyeshadow with this product (as I feel that their eyeshadow is a bit sub-par), but this works great for many other eyeshadows. I love using this with L'Oreal's High Intensity Pigments line. This truly makes shadows POP!This review is: Helpful | Not helpful | Inappropriate | 4 of 4 people said helpful
-
Primer Potion
This is the only product I would trust as my eye primer. Keeps my eyeshadow, eyeliners, and all that fun stuff in place for the full 19-20 hours I have my makeup on! I am very impressed, and I have very oily eyelids, so it's difficult to find a good, non-smudging product. It is a bit pricey, but the new packaging holds way more product and one little tube goes a very long way. Bravo UD!This review is: Helpful | Not helpful | Inappropriate | 4 of 4 people said helpful
-
12 Best Makeup Primers -
UD does it again!
This is the best primer I've ever used. I probably will never switch. It does not crease, smudge, or fade away. I also feel like the colors look brighter when I use the primer first. I always get compliments.This review is: Helpful | Not helpful | Inappropriate | 3 of 3 people said helpful
-
Finally!!!
I have super oily lids that would smear off any makup within hours of putting on. This has finally let me use eyeshadows and powder liners that stay put all day without having to check myself in the mirror 50 times a day. Would like it in a regular tube to get every last bit of product out, though.This review is: Helpful | Not helpful | Inappropriate | 3 of 3 people said helpful
-
LOVE
I use to never believe in the whole eye primer thing but after this I LOVE IT!! It really helps eyeshadow to stay on all day and helps with the pigmentThis review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
-
Vintage
I recently bought this in the vintage bottle because I heard the formula was easier to work with. I have to admit, I love it. My shadows stayed very very well and still look beautiful by the end of the day. I'm definitely a believer.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
-
Review subject
Urban Decay Primer Potion is my favorite eyeshadow primer it works so good it doesnt let ur eyeshadow crease or fall off your face when you apply the eyeshadow then yuo have to keep applying it so i reccomend using thisThis review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
-
Best stuff ever!!
This product is out of this world. I have been using it for years, and finally got my mom to see the light (and give up her $45 primer)! Fantastic, will use it for the rest of my life.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
-
12 Best Makeup Primers
Exclusively from the editors at Total Beauty
Get the Buying Guide to see these top-rated products!
Get it now » -
Good Product
Got a small sample of this in MyGlam bag last month and I like it a lot! I went out and bought the full size. It goes on so smooth and a little wet so wait for it to dry a few seconds before applying shadow. It is kinda of tinted but if you blend it well on the eyes the tint goes away and it is just a nice nude base color, could be used for all skin types in my opinion but darker ladies may want t...read moreo try their shimmer brown shade, its almost like a champagne color, I really like it I tried that in Ulta. The new packaging has squeeze tubes which is ok but I like the old packaging where it came out on a lipgloss like applicator.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
TotalBeauty is a property of Evolve Media Holdings, LLC. ©2026 All rights reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.
About us | Advertise with us | Contact us | FAQ | Terms & conditions | Privacy policy | About our ads | Sitemap
