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Joico Color Endure Violet Sulfate-Free Shampoo

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  • 8


    I LOVE this violet shampoo..i recently went ombre and wanted the bottom of my hair to be like white but after a while it turned brassy. I have used other violet shampoos (matrix) but it had a weird smell/ left my roots feeling not clean. I usually use joico's sulfate free shampoo and conditioner for color treated hair but now I only use the violet shampoo with the sulfate free conditioner. The more of my hair is brown and it doesn't do anything weird to that color..just keeps the bottom super white. I love it and use it whenever I wash my hair!
    abbyobrian | 9 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 3 people said helpful

  • 10

    Fabulous for blondes!

    I use this whenever I have blonde hair, it gives my hair a cooler tone that looks much better with my skin tone. It also makes my natural hair color look more like blonde than brunette since it is naturally that weird mousy color. I also used it to color correct my hair when dyeing it red went wrong (it looked more orange than red). What I did was lightly wet my hair, pretty much smother it with morethe shampoo, put a cap over my hair, went to sleep and washed it out in the morning. My hair was then blonde and the process was a lot cheaper and less embarrassing than going to a salon.
    mairin_osteen | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  6 of 7 people said helpful

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  • 10


    If you bleach or color your hair to any shade of blonde, this is a must-have! It tones all of those orangey colors right out of your hair. I usually color my hair to make it lighter, but recently I bleached (never again!) and my hair looked highlighter yellow! Horrible. After using this for just three days, my hair turned a beautiful, shiny white-blonde. I didn't need to add color, just tone! more I have been using this stuff for years. I tried lots of other brands of violet shampoo, but none have the same effect because they just aren't violet enough! I can't say much for the conditioner though, I'm not a fan. I get the liters from Ulta and they last for about six months. And just a tip: if you're having a problem with your color (like when I bleached!) wet your hair just a little bit and apply the shampoo a few minutes before getting in the shower. It allows the hair to absorb the color, instead of the water so it works faster & better.
    kellyjr | 2 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  8 of 11 people said helpful

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