The 2017 TotalBeauty Award winners are in, and they will not disappoint. We sifted through thousands of submissions and spent countless hours slathering, dabbing, spraying and spritzing to choose the best new beauty launches in every category imaginable. Not only did these products outperform all the others in their category, they also highlight some of the key trends of the year: concentrated pigment drops, detoxifying charcoal and lightening-fast hair styling tools, to name a few. Here are the trends we spotted that show no signs of slowing down.
When it comes to the best drugstore foundation, it really pays to find the perfect product for you. After all, not even the best eye makeup and lip products on Earth will make you look gorgeous if your skin looks blah. On the bright side, TotalBeauty.com reviewers have found that you don't have to spend a fortune to get flawless skin. In fact, there are plenty of drugstore foundation products that will give you just that. Here are some tips to find the best foundations for your skin — even when you can't sample them ahead of time.
If your budget's more canned tuna than caviar, your makeup doesn't have to suffer. Like the right $5 bottle of wine can taste just as good as a $50 bottle, the best cheap makeup can produce equally high-end results.
It's no secret that primers have been subject to heated debate within the beauty industry for some time now. While many A-list makeup artists swear by their favorite formulas, there are just as many who prefer to do without. And though the primer market was once reserved for pre-foundation prep only, it's exponentially increased to include the wonderful world of hair, bronzers, nails and, yes, even eyelashes.
Like many, I was introduced to the Younique Moodstruck 3D Fiber Lashes Mascara after about ten different girls I went to high school with added me to their Younique business Facebook groups. To be honest, I'm skeptical of just about any product that's part of a multi-level marketing plan — and I know I'm not alone on this. So, despite the amazing lash-lifting claims, I didn't get too excited about the mascara.
If you're shopping for new beauty products this April, you're going to be impressed by the offerings. High tech ingredients, unusual formulas and fresh new makeup options abound. There's a sunblock that protects you from your iPhone, blush in a painter's tube and even cleansing oil in a deodorant stick. Spring beauty has never been this much fun -- so enjoy it!
Eyes are the windows to the soul — and eyelashes are the windows to the eyes. We can all agree that keeping your lash game on point is key to every great makeup look. But since falsies are a pain and extensions are expensive and difficult to maintain, it's hard to find lash tips that you can realistically execute.
Search "#makeuptransformation" on Instagram, and you'll understand the full power of makeup. Just a little (OK, a lot of) well-placed bronzer and eyeliner can change a normal-looking girl into anyone from Captain Jack Sparrow to a real-life Disney princess.
Too much makeup? Ha! You know your makeup limit does not exist. You'll happily wake up an hour (or two ... or three ... ) early, just so you can get your full routine in. Sometimes, your friends tell you you'd look better without makeup -- and you tell them to kindly mind their own business.
When you pack a makeup kit, it probably fits inside a purse or tote. When makeup artists pack a kit, it fills a plane's cargo hold. Suffice it to say that makeup artists know cult beauty products -- and they're hip to all kinds of amazing beauty products that you may not find on a drugstore endcap or in a Sephora check-out line. They know the products that work miracles on every skin type -- and can stand up to glaring flashbulbs, high-def camera lenses and scrutinizing fans. So when they say a product is holy grail, we take it as gospel.
A swipe of lipstick is undeniably the easiest -- and fastest -- way to totally change up your look, and, if you're anything like us, you likely have several different tubes within reach at all times. And while we totally get the appeal of luxury lipstick (and hey, we're not knocking it!) an extensive collection of those pricey puppies can do some serious damage to your wallet. Happily, the latest drugstore lipsticks are taking a hint from their high-end counterparts and incorporating all kinds of new ingredients, innovative technologies and fabulous formulas. No matter which luxe lipstick you love, there's now a budget-friendly option that's oh-so similar. Ahead, 10 of our latest obsessions.
Beauty YouTubers seriously know what's up, so when they announce something as Holy Grail, we take their word as gospel. So, what are some of the makeup products that have all the beauty vloggers talking? Of course, every blogger out there has his or her own personal preferences and style, but there's no denying that certain products seem to be universally loved -- and those are exactly the ones that are especially worth your attention.
Whether your skin suffers from seasonal dryness (oh hi, winter), or just seems to be perpetually parched, a dry complexion can be problematic when it comes to makeup application... especially if your goal is to create a fresh, dewy, oh-so glowy effect. So we asked celebrity makeup artist Andrew Sotomayor to walk us through a step-by-step tutorial on combatting that dryness to make your skin look healthy, radiant and anything but dry. Check out these top tips and makeup picks, perfect for any dry-skinned gal.
Thanks in part to the latest and greatest from Kylie Cosmetics, metallic highlighters are soaring in popularity -- and it's quite the exciting trend. After all, why not pump up your illuminating game to the absolute max? Why not go all out with Tin Man-level cheekbones?
I've been doing my makeup since I was 13 years old (I'm now 24) and I'm still looking for the perfect mascara. There are literally thousands of mascara products, and between the drugstore gems and luxury splurges, my lashes are literally drowning in options. Yet over the years, one product's buzz-worthy reputation towered above them all: Too Faced Better Than Sex Mascara, $23.
According to our Instagram feeds (which have yet to fail us when it comes to MVP beauty predictions), holographic lips will be one of the year's biggest trends. And, TBH, we totally saw this coming. After all, the past year or so has gifted us with many a mystical beauty trend. First there were shattered glass nails, then came glitter-encrusted pouts, and let us not forget the historical unicorn moment that was Jenna Dewan-Tatum last Halloween.
As much as we fantasize about the glitz of a life in the spotlight, there are parts of celebrity life we'd rather skip, given the choice. Between the award shows, red carpet appearances and daily paparazzi, the stars of Hollywood are constantly scrutinized for their makeup, hair and attire. In that sense, the camera is always rolling and the pressure is always on. It's the job of a celebrity's makeup artist to ensure they're looking fabulous 24/7. And while celebrities have plenty of dough for luxurious skin-care and makeup products, you'd be surprised by how many celebrity makeup artists rely on drugstore makeup products -- yes, the stuff you see lining the shelves under fluorescent lining at your corner store -- to get celebrity clients red-carpet ready.
The way your heart leaps into your throat when you drop your favorite eye shadow palette, and you rush to see if it remains unscathed. The way you frantically scour the Internet for dupes when they discontinue your favorite lipstick. The way you basically lose the will to live as you watch your full-to-the-brim loose powder arc towards your carpet in slow motion: These are all feelings that all makeup-lovers are, unfortunately, far too familiar with.
They may be mythical, but these days, unicorns are one of the biggest beauty inspirations around. It's all about iridescence right now, and the whole soft-focus, ethereal look is pretty much at an all-time high — plus, with all the exciting new types of highlighters and rainbow eye shadow palettes out there, conjuring that flawless unicorn makeup look has never been easier — or more acceptable as an adult human.
From guyliner to man buns to man braids, it's clear that men are finding inspiration from the ladies when it comes to their personal grooming habits. Case in point: There's a crop of male beauty bloggers and makeup artists with mad makeup skills, who have mastered everything from ethereal strobing to intricate cat eyes that require near-surgical precision to create.