Around since the 1950s, almost 5 million women use Artistry products, with one purchased every second of every day. This standout serum blends peptides with natural extracts from the Mediterranean myrtle plant and African baobab fruit to smooth fine lines, and can easily be incorporated into any of the brand's skin-care regimens.

We love a good multi-tasker, and apparently we're not alone, given that this is one of the brand's most popular makeup options. Touting broad spectrum sun protection (always important), plus radiance-boosting pearls and sheer-to-medium coverage, it's a one-stop-shop for complexion perfection. And, unlike many other comparable products, it's available in five shades.

Since it first launched in 1999, this long-lasting lip color has racked up a ton of fans, ranging from celebs like Christina Aguilera to top makeup artists like Kristofer Buckle, not to mention lots of devoted users. Credit its staying prowess -- up to 18 hours of wear -- and a whopping array of three dozen shades that offer everything from the subtlest nude to the brightest fuchsia.

Meant to be used with any LipSense shade, it's no shocker that the gloss is also a big hit. Available in 11 hues, both clear and colored, the name 'gloss' is a bit misleading, since it comes in matte, glossy, pearl, and shimmering finishes.

The first direct sales company to market and sell almost exclusively via social media, this is the product that started it all for Younique. Recently reformulated and with a brand-new applicator, this kit includes a moisturizing, polymer-based gel and a tube of 3D nylon fibers. Swipe on the gel, then the fibers; the former helps the latter adhere better. Set with another coat of the gel, then repeat the process until your lashes look as voluminous as your heart desires. (See just how long we were able to get ours here.)