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19 Best Target Makeup Buys Under $25

Turns out the big red bulls-eye marks the spot for some of the best beauty steals
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Target is one of those places that you can hardly enter without spending the entire contents of your wallet (not to mention the better part of your day). There's something about the sheer volume of stuff that lurks in those red aisles (food! furniture! affordable clothes!) that makes it impossible to leave without filling an entire shopping cart. Then there's the Target makeup section, which is pretty much a treasure trove in itself.

In addition to drugstore staples, the Target beauty aisle packs a wealth of lesser-known but equally amazing deals — including some of which you can only find under the bulls-eye. From hard-to-find Korean beauty imports to makeup that looks about three times more expensive than it is to natural brands you can feel good about slathering all over your face, we're going to help you find the absolute best Target makeup and beauty buys — all under $25.

Image via Imaxtree

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A Pro-Quality Palette That Will Give You Multiple Looks
NYX Avant Pop Eye Shadow Palette, $16.99

You shouldn't have to sacrifice the quality of your makeup when money is tight. And with NYX you never have to. Ten heavily pigmented shadows give you lots of options for day or night and trendy colors you would expect on a palette for triple the price.

Buy Now at Target

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A Long-Lasting Lipstick That  Will Plump You Up
Soap and Glory Sexy Mother Pucker Lipstick, $12

Soap and Glory, hailing from England, has a plethora of deliciously scented, gorgeous and functional makeup products for reasonable prices — making them the perfect beauty brand to offer at Target. The Sexy Mother Pucker line (originally their best-selling, plumping gloss) just released a lipstick, which comes in three finishes and 24 colors. It is extremely moisturizing and stays put all day. What more could you ask for in a lipstick?

Buy It Now at Target

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A Natural Mascara That Really Packs a Punch
Pacifica Stellar Gaze Length & Strength Mascara, $13.99

Looking for a natural mascara that actually gives you dramatic, long lashes? Pacifica Stellar Gaze, a vegan, natural, mineral mascara formulated with coconut oil and vitamin B to condition and strengthen lashes will do just that. This mascara lengthens and separates for a full, lush set of lashes. Just as important, it contains no parabens, talc or mineral oil and is gentle on sensitive eyes. That alone is worth a run to the Target makeup aisle.

Buy It Now at Target

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An Ergonomic Eyeliner for Achieving the Perfect Wing
Physician's Formula Eye Booster 2-in-1 Lash Boosting Ergonomic Felt-Tip Eyeliner + Serum, $9.69

This eyeliner fits comfortably in your hand, making it easy to use if you are new to liquid liner. Simplicity of design allows you to create the perfect thick or thin version of the oh-so-coveted cat-eye.

Buy It Now at Target

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