Since it first launched in 1999, this long-lasting lip color has racked up a ton of fans, ranging from celebs like Christina Aguilera to top makeup artists like Kristofer Buckle, not to mention lots of devoted users. Credit its staying prowess -- up to 18 hours of wear -- and a whopping array of three dozen shades that offer everything from the subtlest nude to the brightest fuchsia.
Meant to be used with any LipSense shade, it's no shocker that the gloss is also a big hit. Available in 11 hues, both clear and colored, the name 'gloss' is a bit misleading, since it comes in matte, glossy, pearl, and shimmering finishes.
The first direct sales company to market and sell almost exclusively via social media, this is the product that started it all for Younique. Recently reformulated and with a brand-new applicator, this kit includes a moisturizing, polymer-based gel and a tube of 3D nylon fibers. Swipe on the gel, then the fibers; the former helps the latter adhere better. Set with another coat of the gel, then repeat the process until your lashes look as voluminous as your heart desires. (See just how long we were able to get ours here.)
Loyal customers call this base "liquid gold," a liquid foundation that dries down to a perfectly powdery finish, yet still blurs away imperfections instead of accentuating them. Thirteen shades with a variety of undertones make it easy to find your perfect match, and each one also comes in a corresponding concealer, powder, and cream foundation to round out your complexion perfecting arsenal.
The OG of social selling (Avon ladies!), this brand has been around for 130 years, always innovating their formulas and technologies and using unique ingredients. Take this youth-boosting moisturizer -- their best-selling day cream -- which uses an extract from a Southeast Asian vine that's harvested and grown by local farmers exclusively for Avon. Skin looks firmer and brighter in just 4 weeks.