Makeup

Prada Debuts Makeup and Skincare Lines, Blending Glamour with Cutting-Edge Science

Introducing new Prada Beauty, a fusion of eclectic and luxurious

by Sanja Savic | COMMENT

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With the launch of the "Rethinking Beauty" campaign, the fashion powerhouse Prada makes its makeup and skincare comeback, just in time for the Autumn/Winter 2023 season. The collection is unmistakably Prada, embodying the brand's signature intentionality and precision, while offering a beauty experience that is universal, yet deeply personal.

Prada skincare revolutionizes care through adaptive skin technology, tapping into the skin's natural resilience to rejuvenate and fortify itself. On the makeup front, Prada Beauty reimagines self-expression as the ultimate form of reinvention. The collection boasts a curated array of colors and textures, drawing inspiration from Prada's rich heritage, artistic vision, and style direction.

By marrying minimalism with maximalism, sophistication with playfulness, and simplicity with versatility, these collections mark an extension of Prada's commitment to both luxury and responsibility. Additionally, the majority of Prada beauty products available at this time are refillable.

Masterfully blending heritage and innovation, the textures, the packaging, and the performance of both skincare and makeup, Prada Beauty does what Prada has done and keeps doing through fashion — pushing the boundaries and inviting us all to partake in a journey of unconventional, ever-evolving beauty. The formal US launch is set for January 2024, but select products are available for purchase right now. We have the whole collection here, ready for you to discover not only the products themselves but also yourself — through the Prada lens.

Image via Prada Beauty

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