The 10 Best New Face Masks to Keep on Rotation

Eyeshadow palettes are made for experimenting and face masks are made for trialling; we don't make the rules. With almost any other type of skin care product, consistency is essential — whereas a face mask treatment produces near-instant gratification. And that just makes new mask launches even more exciting.

If you want to add some mask offerings to your self-care masking sessions, we've rounded up some of the best new masks on the market. They come in a variety of formulas, from sheet masks to clay ones, and treat an assortment of skin care complaints, including acne, dullness, fine lines and more.

Image via @loopsbeauty