HelloFlo "The Camp Gyno" and "First Moon Party"Year: 2013-2014
The Concept: If you haven't seen HelloFlo's genius "Camp Gyno" and "First Moon Party" commercials, you're missing out on some serious hilarity. HelloFlo is a one-of-a-kind subscription service, offering monthly care packages for your hoo-ha. It also offers two of the funniest tampon ads, ever.
Now, period jokes are hardly our favorite kind of humor, but HelloFlo managed to create a series of laugh-out-loud short films to promote their brand, while simultaneously taking the taboo out of our lady days.
"We wanted to spark a dialogue about 'the [period] conversation,'" says Bloom. "The message in both of these videos is that as a parent, your job is to educate your daughters about their bodies. If you don't do it, they will get the information elsewhere."
The Impact: Talk about an Internet sensation. There were a few months in '13 and '14 when we couldn't log onto Facebook without seeing these videos shared by our best friends and former high school teachers alike. The ads made humor and brutal candor cool. Periods jokes. Who knew?
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