If you've seen one cosmetics commercial, you've seen them all. Airbrushed skin, impossibly white teeth, the same smoldering smize.
But every once in a while, a commercial or billboard comes along that totally changes the game. And when a brand breaks free from those repetitive images and shows us a new take on beauty, the world pays attention.
"We are all influenced by the images and messages we see on a daily basis," says Naama Bloom, founder and CEO of HelloFlo. "As marketers, we have a responsibility to make those images reflective of the population -- otherwise we risk creating a world where people aspire to unrealistic ideals."
Keep reading to discover the groundbreaking beauty campaigns throughout history that have taken that responsibility to heart. These are the ads that made us think, laugh, cringe and cry in ways that an airbrushed model never could.
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