Put Your Watch on Upside Down "The analytical, 'verbal' part of your brain (sometimes called the "left brain"), tries to label an object after just a brief glance," Dr. Katz explains in his book. "When you look at a familiar picture right side up, your left brain quickly labels it and diverts your attention to other things." However, if you view something upside down, your brain's ability to quickly label something is inhibited, and it has to work harder to read the time since it's not easily recognizable in it's upside down state.
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