Best Shampoo for Platinum and Gray Hair For platinum blondes and gray hair color, the goal is to maintain that icy, cool tone, says Ambroise. "Sometimes the hair will revert or start to change to a yellow color as the toner fades, due to contact with heat stylers, the sun or even washing," she says. She reaches for a classic shampoo, Clairol Shimmer Lights Shampoo, $12.50. "It's great for maintaining your cool tone because the shampoo itself is purple, which tones your hair with every wash."
There are plenty of other brands on the market that contain many of the same ingredients and work equally well, such as Davines Alchemic Shampoo Silver, $25.50, and Oribe Silverati Shampoo, $46, depending on your budget.
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