30s: Pick a signature scent There's something about a signature scent that feels grownup and self-indulgent. Even if you're still buying 80 percent of your makeup at a drugstore, a great fragrance is an affordable luxury that can give you the sophisticated, confident edge you need when you're making strides in life. Coco Chanel famously said, "a woman who doesn't wear perfume has no future." So choose wisely. Pick a fragrance that's timeless, classic, and not likely to be discontinued (say, in six months when the celeb hawking it has a mental breakdown).
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