Visit the Beach During Off-Peak Hours The sun's rays are at their strongest during the hours of 10 a.m. to 2 p.m., says Palm, so try to plan outdoor activities outside of this window. (As a bonus, you're sure to find a parking spot when you skip out on going to the beach during peak UV hours.) And when you are at the beach, shade is most definitely where it's at: "Seek shade and be aware that even on cloudy days 80 percent of UV rays still penetrate the earth's surface," says Palm. So don't forget to pack the umbrella!
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