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The Definitive Guide to E.L.F. Mascara

Whether you want longer, curvier or healthier-looking lashes, E.L.F. Cosmetics has a mascara for you

When your eyes need a pick-me-up but you're on a budget, turn to E.L.F. mascara. E.L.F. Cosmetics believes that every woman deserves access to quality makeup, so the company's products, including multiple mascara varieties, are hypoallergenic, non-comedogenic and cruelty-free. Ahead, learn which E.L.F. mascara will best suit your personal eyelash needs.

E.L.F. mascara will define and boost your lashes
E.L.F. mascara will define and boost your lashes


E.L.F. Mascara Primer
E.L.F. Mascara Primer


Mascara Primer
This one looks like a mascara and goes on like a mascara, but it's not a mascara, exactly. E.L.F. Mascara Primer, $3, is a base coat that you wear under a regular mascara. This extra step benefits your lashes in multiple ways. First, it delivers a dose of vitamins and nutrients to your eyelashes to keep them in top condition. Secondly, the primer serves as a foundation that bulks up your lashes and helps hold your mascara in place all day long. You may find that applying a coat of primer means you need to follow up with only one coat of mascara to achieve your desired look.

E.L.F. Eye Enhancing Mascara
E.L.F. Eye Enhancing Mascara


Eye Enhancing Mascara
If you want to draw attention to your eyes, try the E.L.F. Eye Enhancing Mascara, $3. The formula is slightly metallic, which gives it a reflective property that catches the light and makes your eyes really pop. Plus, it lends your lashes a good supply of length and volume, and the formula doesn't typically clump. This E.L.F. mascara helps open up your eyes for that much-coveted curled-lashes look. Those who prefer a fuller coverage may want to apply two coats of this particular E.L.F. mascara formula.

E.L.F. Clear Brow and Lash Mascara
E.L.F. Clear Brow and Lash Mascara


Clear Brow and Lash Mascara
E.L.F. Clear Brow and Lash Mascara, $2, gives your lashes just a little hint of definition. As the name implies, there is no color here, just a clear coat of product to help define and separate your lashes. This is the product for those who aren't typically mascara fans and want to do just a little something extra with their lashes. As a bonus, this product is dual-ended. One side separates your lashes, and the other holds brows in place.

E.L.F. Mineral Infused Mascara
E.L.F. Mineral Infused Mascara


Mineral Infused Mascara
With a silicone brush, E.L.F. Mineral Infused Mascara, $3, separates and lengthens lashes for a subtle yet enhancing look. This isn't the mascara for those looking for a dramatic pop, but it does a nice job of enhancing your natural look without clumping, and it will help your lashes look healthy, shiny and lustrous.

E.L.F. Waterproof Lengthening and Volumizing Mascara
E.L.F. Waterproof Lengthening and Volumizing Mascara


Waterproof Lengthening and Volumizing Mascara
If you are prone to crying, sweating or getting caught in the rain, then E.L.F. Waterproof Lengthening & Volumizing Mascara, $3, should be a staple of your beauty bag. This particular formula not only resists running, but it also helps your lashes look longer, and it does so without clumping. For a darker, bolder pop, layer a few coats of this waterproof E.L.F. mascara.

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