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  • 9

    Easy, quick, great price!!

    I read about this being a new technology in haircolor, so I had to try it. I thought it lived up to what I had read. Mild on my hair, nice scent, and easy application. I needed the product to color grey in my dark brown hair, which is very resistant, and it worked beautifully. Also, the pretty large tube of conditioner/color fix was an added plus.
    amynick | 9 reviews

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  • 6

    Easy to apply

    I hate coloring my own hair, but it is too expensive to do at the salon all the time. (I'd rather spend the money on a pair of shoes). The color is ok, the conditioner is ok, but what I really like is the applicator. It is so easy to use and I don't make a mess like I do with other products.
    All1172 | 5 reviews

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  • 7

    Ok, but there's better out there...

    I read about the revolutionary new technology behind this product in an issue of Wired and just had to try it out - the article mentioned that it colors in a very short time but damages the hair less. Well, it was quick and the color was okay, but not how I had hoped. The color came out a bit lighter that what I expected, and as with so many others I've tried it did not cover my gray enough, I s...read moretill could see quite a bit. I find a better alternative to be another Clairol product, Natural Instincts - that products gives a better color match and covers the gray.
    Clbailey1 | 75 reviews

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  • 5

    not so great

    for several dollars more than the others it didnt give good gray coverage and color seems to fade quickly. not the color i expected
    rikergirl | 1 reviews

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  • 10

    Best color I've ever used - well worth the money!

    I've tried everything out there and this is by far the best. My hair was actually damaged before I used this (lightest blonde) and not only is the color gorgeous but my hair is in much better condition than before I colored. This is the only coloring I'll use from now and even if it cost more, I would buy it!
    wolsztyniak | 23 reviews

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  • 6

    Pricey For The Shine Factor

    It DOES impart amazing shine but for the price, I'll stick to less expensive ones. It was no more difficult to use than other ones. It's ok.
    vhfvhf | 153 reviews

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  • 7

    Nice product

    Great product for such a low price.
    gloriase | 22 reviews

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  • 8

    Time Saver

    Excellent time saver.....good gray coverage, and color lasts longer than preference. I use this for between salon colorings, to do a 'cheat' on the roots others can see (i.e. hairline, part).
    Scully32 | 7 reviews

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  • 1

    If you want dry frizzy hair chose this product

    This was an awful product. I got it in dark brown, the color I normally use with Clairol's Hydrience. My hair came out jet black. Talk about looking like Elvira without the hot body. It was also very messy--I've been dying my hair since I was a teenager and yet it was like being a beginner all over again--the solution just dripped from the comb attachment and made dye fly every and drip everywhere...read more. I ended up just using it without the comb for faster, less messy application. Once my 10 minutes was up, rinsed, applied the conditioner, etc., my hair was so dry it brittle it basically looked like I fried my hair. It took lots of Alterna Caviar serum and my coveted Conair Infiniti Nano Flat Iron to get my hair to look decent. My hair was a total wreck for about 4 weeks. I do not recommend this product at all.
    agirlsgottaspa | 17 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  6 of 8 people said helpful

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  • 9

    Great color !

    Love this product ! nice even color - didn't take a long time either. very happy with results.
    lisamercy | 96 reviews

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