Exclusively from the editors at Total Beauty
Get the Buying Guide to see these top-rated products!
Get it now »-
I'll Take Too Faced Over Urban Decay!
It's hard to keep up with the hype about Urban Decay's "Eyeshadow Primer Potion" ($20.00 at Sephora, Ulta, or online). Long after its introduction, it seems that I can't pick up a beauty or fashion magazine without seeing ad advertisement or an endorsement for this. Is it great? Yes. The pros? It applies easily, with just enough product dispensed from the clever tube and its small opening. O...read moreriginally, it was available only in "Sheer Nude." Now UD's icon also comes in a range of shades--from "Greed" (gold), "Eden" (a tawny matte), and "Sin" (glimmering champagne). I like the ability to use the primer as an enhancement to my shadow, not just a base. And, yes, it does last a long time and makes eyeshadow appear more vibrant. SO WHAT IS MY PROBLEM? A friend gave me Too Faced's "Shadow Insurance" (also $20.00 at the same venues). This colorless potion is available in a tube very similar to Urban Decay's, with a little less "glitz." The formula, with its silicone base, virtually applies itself and then locks to a finish that basically nothing can ruin. Just the tiniest bit--the size of a water droplet--is necessary to cover your entire lid. It sets immediately, so there is no "wait time" in your beauty regimen. (A tube lasts forever!) And, with two great competing products, Too Faced has proven time and again a longer, stronger ability to stand up to long hours, heat, humidity, and the elements. It's a tough choice to make, but I choose Too Faced (Urban Decay is a very close second).This review is: Helpful | Not helpful | Inappropriate | 25 of 28 people said helpful
-
Eye shadow primer
This and Urban Decay are the best. If I had to pick, I would choose this one. It really allows shadows to stay in place. I also use it under my eye with concealer to keep concealer in place.This review is: Helpful | Not helpful | Inappropriate | 31 of 35 people said helpful
-
Love it!
It's a little tube, but it lasts forever, definitely a great value. Most importantly, it's a fantastic product, I cannot live without this. Even when I don't wear eyeshadow, I still put it on because it makes eyeliner stay on longer and keeps shiny eyelids away for me. This is a wonderful product.This review is: Helpful | Not helpful | Inappropriate | 26 of 31 people said helpful
-
12 Best Makeup Primers -
TOO FACED SHADOW INSURANCE EYE SHADOW PRIMER
I have a major problem with oily eyelids and eye shadow creasing, even if I use foundation or powder beforehand. I only use MAC eye shadows due to sensitive eyes. I LOVE this stuff. It works beautifully and my shadow lasts from early morning until evening. My only complaint is that it takes a little more blending to apply eye shadow. I tend to wear matte shadows though, which are already less forg...read moreiving then shimmery shadows. I was floored that there was actually a product that could keep my eyeshadow from completely disappearing. Oh, I was such a noob.... Since then I've tried so many of the usual suspects, UDPP, ELF, NYX, Tarte, Smashbox, etc... But I've recently come full circle with TFSI and I really love it. It is on the watery side, but I don't find that it affects the longevity of my shadow. My only 'complaint' is that it doesn't do as well of a job covering my eye redness, so if I wanted to do a 'naked eye' for the day, i'll go back to UDPP or ELF because it has more pigmentation. Overall, I'm more than satisfied with this product and will continue to purchase as a staple in my collection. I LOVE this product! I use this every single day and it definitely helps keep my shadow on for hours and prevents intense creasing. I use this for both shadows and pigments alike and I am happy with how it works with both! The packaging is great, good size and the squeeze tube lets you get every drop of it out, so no wasting product! The consistency is light and creamy and is light tinted but doesn't leave any color or residue on the lid like I have found with Urban Decay's Primer Potion. The only thing I dislike about this product is that it does tend to separate, so you have to shake it a little before you use. Definitely a must-have product that I would recommend to anyone and everyone! I used to hate this primer! Everytime I tried it my eyeshadow slid and creased! I vowed to always use my beloved UDPP and never use this again. My, how things change!!! I bought a Too Faced travel set and it included a mini Shadow Insurance. I threw it in my travel bag with a mini UDPP I had just in case I ran out and needed a alternate. One day and I was in rush and had to do my makeup in the car and grabbed this primer. My shadow lasted ALL DAY on my super oily lids! I was amazed! I thought maybe that was just luck and tried it again, Same thing. I instantly fell in love! The thing that I found I was doing wrong is not giving it time to set. If you put this on and let it sit on your eyelids for about 30-45 seconds before putting on your shadow, it will make it last 8+ hours. I now alternate using this and my UDPP and I am happy I gave it another chance. This product is a lifesaver to my eyeshadows. Alone every eyeshadow on the planet will crease, slide, and fade on me. It doesn't matter which brand they are or their quality - my oily lids just kill eyeshadows. TFSI is a miracle worker and holds shadows in place for hours and hours. I do find that if I apply too much primer it won't work so using a little bit is key and building up if needed. I put a tiny amount on my finger, pat it all around my lid and up to my brow bone, then *very* gently rub it in. (Without tugging at the lid!) For new tubes or if the tube has been sitting unused for awhile I find it may be a little watery but this is fixed by squeezing about the tube (lid closed, of course) and shaking it to mix it together again. With regular use this doesn't seem to happen.This review is: Helpful | Not helpful | Inappropriate | 19 of 28 people said helpful
-
Love this product--my favorite!
Although I love Urban Decay's product also, and find the two products to perform about the same in terms of keeping my eyeshadow perfect, this product is my favorite because it has better packaging. You can really get almost all of the product out without any cutting open of the plastic tube!This review is: Helpful | Not helpful | Inappropriate | 14 of 16 people said helpful
-
Great
I have really weird eyelids, they are wrinkled basically and it's so hard for me to apply shadow without worrying that it will crease and cake, but with this it went on smooth and actually looked the way I meant it to look! Great and I can't wait to buy a full size tube!This review is: Helpful | Not helpful | Inappropriate | 6 of 8 people said helpful
-
long lasting
this is very thick and creamy, easy to apply, and SMELLY! i hate the smell. that is the only con, because it really does make my eyeshadow pigmented(really brings out the color), crease-free, and long lasting. my eyeshadow looks great at 6 AM and at 11 PM.This review is: Helpful | Not helpful | Inappropriate | 10 of 12 people said helpful
-
Review subject
Works great, but too expensive!This review is: Helpful | Not helpful | Inappropriate | 3 of 7 people said helpful
-
Great primer
I have used this primer in Candlelight and it's awesome!! A little bit goes a long way so the tube lasted me for about three months. I love the illumination it gives to my eyelids but love the fact that it keeps my eyeshadow on my eyes all day and night. Great purchase!This review is: Helpful | Not helpful | Inappropriate | 3 of 3 people said helpful
-
12 Best Makeup Primers
Exclusively from the editors at Total Beauty
Get the Buying Guide to see these top-rated products!
Get it now » -
Good primer.....
I got a trial size of this from Ulta during their Beauty Deals since I wanted to give it a test drive because of all the hype on this product. I have oily lids and so many people say it's best for that skin type. However the first month I used it, every time I squeeze a droplet to use, the product always seems to separate. I'll get oil to come out first before a well-mixed drop comes out. (I NEVER...read more have this problem with my UD primer potion.) It's really annoying! I suggest you squeeze the tube with the lid on it first to avoid this so the product is well-mixed before using. For an eyeshadow primer that's supposed to control oily lids but tends to separate from the oil in this, I have my doubts about this. Now that I've used this repeatedly I actually like this more than the UD primer potion because it's smoother and less tackier than the UD one. I've been using this most days and I find that it makes my eyeshadow blend better than the UD primer potion as well. Love this!This review is: Helpful | Not helpful | Inappropriate | 0 of 0 people said helpful
TotalBeauty is a property of Evolve Media Holdings, LLC. ©2025 All rights reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.
About us | Advertise with us | Contact us | FAQ | Terms & conditions | Privacy policy | About our ads | Sitemap
