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  • 10

    great color and matte!

    I've had eye shadows get cakey or my eyelids have been sensitive to them, but after trying this one a few years ago, I've never looked back! It stays on for forever and feels really good too!
    katekr | 6 reviews

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  • 9

    Smooth and Even

    I have a couple of these shadows. They go on smoothly and give an even application. You won't have excessive powder on your nose or cheeks. The colors are true to how they look in the case. Very good eyeshadow for a low price.
    KST | 65 reviews

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  • 8

    Try bone

    I am in love with the matte color bone. This color is very true and is now a staple in my everyday makeup collection. Is a true doupe for some higher end shadows. It stays put; is not chalky and doesn't crease. I am in love.
    alisha_teater | 6 reviews

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  • 6

    Ulta

    I have two of these shadows. They are very nice. The price is fairly cheap. I woul definitely recommend buying these.
    Emilymtp | 9 reviews

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  • 7

    Wait... is it on?

    To be fair, I bought this in a light pink color only. I use a brush to apply it and the coverage is just really light. It works really when when I do my "natural look" makeup, but you probably couldn't much tell the difference if I only wore it on one eye. haha. Okay maybe a little. Anyway, I'd recommend this if you like a sheer tint of color, and maybe the richer colors apply better. I wasn't ama...read morezed. It comes in a bunch of colors though and these go on sale all the time. so they have SELECTION and you can get them for CHEAP :)
    lemonjello | 47 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 9

    Love it

    I love iota eyeshadow! It stays on for a long time without feeling too heavy on your eyes. They have a wide selection of Colorado for your style, whether u like bright bold Colorado or neutral Colorado and everything in between. They always have great sales on their makeup as well so you get more for a better price.
    mdhjgg | 4 reviews

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  • 4

    How can they even call this eyeshadow?

    This is terrible eyeshadow. It's more like eyeglitter. The colors do not rub off on the eyelid at ALL and won't stay on even with a primer. They're impossible to layer, as well.
    andreaelizabeth | 2 reviews

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  • 4

    Mediocre

    Some of these tend be chalky and do not last all day. The colors are okay and just are not pigmented enough for my liking.
    statickyogo | 160 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 12 Best Eye Shadows

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 8

    I only buy them on sale

    I buy them when they are on sale for $4 and even then I combine them with a coupon from ulta stores. It makes them an awesome deal and at that price how could you have anything bad to say? I rate the quality slightly above average, the selection of colors is top notch, and the price makes them an option I would definitely rebuy. If I had to critique one thing, it would be the fact that to get good colors, you have to buy them separately. They have a very small variety of quads.
    Rhandiko | 19 reviews

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