For years now, moving to a more eco-friendly, sustainable manufacturing model has been gaining momentum. It's been a bit slower going than what many might like, but the shift is definitely happening. In addition to new brands dedicated to producing cleaner products, tried-and-true brands are switching gears, too. In fact, you might have even noticed that some of your favorite beauty products are getting the eco revamp. We've rounded up some of them here, along with a couple of brands that have long been clean but are going into overtime to do innovative stuff in the clean space.

Hands up if you're dreaming of spring already? You are not alone. Besides some vitamin D and a cozy #SelfCareSunday routine, one can brighten up the dark days of winter by bringing out their pastel makeup products now. Soft shades shouldn't be relegated to warm weather. A baby blue coat or mint green sweater are dreamy this time of year and that philosophy applies to pastel eye shadows, lip colors and blushes. Pssst: Pastel makeup products also instantly enliven a dead-looking complexion for Zoom meetings.

Some wear their hearts on their sleeves, but why not on your face? We wouldn't recommend it quite so literally — especially after Valentine's Day — but we do encourage romantic makeup looks. They're the kind of beauty looks that make hearts flutter. Think cat eyes, glowing skin, pretty pink, no-makeup makeup that enhances your natural beauty and red lipstick, of course. The flirty makeup is perfect for date night (Zoom dates included), when you want to show yourself some love or any time you're feeling romantic.

Even if Valentine's Day is nothing more than a made-up Hallmark holiday, if the pandemic has taught us anything it's that there's nothing more important than expressing our love and appreciation for those who are close to our hearts. Whether you're looking to show your affection for your significant other, your best friends, family or coworkers, Valentine's Day is a great opportunity to blast out that love, especially in a year where so many of us — whether in a relationship or not — have struggled with feelings of loneliness and despair.

There is no shortage of stellar new beauty brands competing for our attention. While testing through them can be part of the journey, sometimes we don't have the energy, time or funds to waste on lackluster lines. So, we've asked beauty experts for their picks of the under-the-radar hair, wellness and skin care brands that are totally worth a spot on your shelf.