Let's face it, scent is one of the major motivators when it comes to purchasing beauty products. If something is aesthetically pleasing or smells good, we're more likely to want to buy it. Lately, we've been seeing scent trends in beauty from watermelon and coconut to classics like lavender. Rose-scented beauty products have been around forever and are also having a moment right now. What was once thought of as a cloying, grandma-esque scent is no longer. By pairing the timeless floral fragrance with other scents, it creates new and exciting varieties that are younger and more fun. Rose itself is chock-full of antiseptic, anti-bacterial and anti-inflammatory properties, so it's great for acne- and redness-prone skin. If you love the floral fragrance, read ahead for some of our favorite rose-scented beauty products.

Looking to experiment with different colors of highlighter? This translucent, iridescent lavender shade will definitely help take your makeup look up a notch and will help you stand out with its lustrous pearl pigments.

I'm a huge lipstick aficionado, but I'll let you in on a little secret: I'm terrible at choosing shades for myself. As I'm sure you know, if it looks good in the tube or swatched on your hand, that doesn't necessarily mean it will look good on your lips. When I heard Los Angeles was getting a Lip Lab by BITE, I nearly jumped for joy at the thought of being able to create my own lipstick (with a little guidance, of course).

The Emmy Awards red carpet was full of gorgeous beauty looks this year — they ran the gamut from classic red lips from stars like Claire Foy, Rachel Brosnahan and Nathalie Emmanuel to inventively colorful eyeshadow looks a la Tracee Ellis Ross, Issa Rae and Thandie Newton. And don't even get us started on the hair! Keep reading for our favorite beauty looks from the Emmy Awards 2018.

If you have an Instagram account, chances are you're familiar with the Museum of Ice Cream. You've seen the Boomerangs of the banana swing set, the gleeful posts of the sprinkle pool — and now, all that 'grammable goodness is making its way to the shelves of Sephora.

Walking around backstage at NYFW, it's apparent that you're in the company of the industry's most talented makeup artists, hairstylists and nail techs. These are people who have reached the top of the game and have been given the responsibility of helping each designer — who's invested countless dollars at this point — bring their collection to life. As such, they know a thing or two about how to make sure every detail is perfect. A handful were kind enough to bestow their wisdom upon us so that we could share it with all of you.

Much like Fenty Beauty and CoverGirl, Target is making the push for more diversity in its beauty department — and it's taking its first step by including more makeup for people with darker skin tones. It recently curated several indie beauty brands, many of which were founded by women of color.

While there are some truly outrageous beauty moments from the runway that wouldn't translate well on the sidewalk, there's an equal number of downright gorgeous looks that everyday people can draw inspiration from. This was true for the Spring 2019 New York Fashion Week shows, where makeup artists incorporated fun bursts of color, soft and feminine color-scapes and lots of playful touches. Today, we're focused on eye makeup, so grab your brushes and get ready to recreate one or all of them in the coming months.

Is it just us, or does it seem like there's a new beauty product launching every day? Lipsticks, eyeshadow palettes, blushes, foundations, you name it — it's enough that even professional makeup artists feel daunted by the sheer amount of products out there.

This past summer brought us bright and dewy (hello, glitter and highlighter!) makeup looks that made a major impact. The fall beauty forecast promises to be just as dramatic, though with an emphasis on moody hues and timeless beauty staples with a twist. To find out exactly what's in store this season, we asked celebrity makeup artists to share the top trends they'll be working with this fall. Read on for eight makeup trends to get excited about — plus the products you'll need to achieve the look.

Every once in a while, a limited-edition makeup collection comes along and just plain knocks our socks off. One such example? The new Proenza Schouler x Lancome collaboration, perfectly timed to coincide with New York Fashion Week (a few products from the collection fittingly made their debut on the Proenza Schouler runway).

It's fall, which means it's time to go back to school and work (cue the tears). Besides looking for creative ways to add pumpkin spice into our beauty routines, we're searching for beauty products that make our lives easier. With the daily rise and grind, we don't have time for a 23-step skin care and makeup routine. It's time to Marie Kondo our regimen with multipurpose products that we can dab on and go.

Have you ever seen your friend pull off a hot makeup trend, but find it looks wacky on you? It might just be a face shape thing. Your face shape can dictate whether that coral lip color Jessica Biel wore on the red carpet will look just as smoking on you... or not (same holds true for hairstyles, so make sure you don't commit the face shape haircut mistakes these celebs made). Basically, you want to make sure that you're wearing makeup that will enhance your features and aspects of your particular face shape, while minimizing your less favorite attributes.

According to the runways, the neon trend is legit. You know what's next? Shopping. Turns out, there are so many amazing neon beauty products out there, so we've taken it upon ourselves to round up all the best palettes, lipsticks, liners and more. Sure, summer may be over — but there's no reason not to wear these bold, bright colors well into fall — and beyond!

Here's your last chance to snag the palette that changed the game for good! The iconic palette was known for its spot-on curation of wearable neutrals, as well as its highly pigmented, buttery shades. R.I.P., Naked Palette — you'll be missed.

You just spent hours on your makeup: choosing the perfect foundation, carefully crafting the perfect eyeshadow look, dusting on your contour and highlight just so. But when you take a selfie, all you see staring back at you is a ghost. Sound familiar? That's thanks to a little phenomenon called photo flashback, a makeup catastrophe that even celebs have been known to struggle with.

Have you been itching to give the whole bright eye makeup trend a try? Well, you're not alone — more and more celebrities have been rocking colorful eyeshadow looks lately, whether that means a swath of rich, Pat McGrath-approved shimmery blue or an ombre shading of sunset oranges (and everything in between).

If you're betting that red is the most popular lipstick color, better luck next time. If you predicted that millennial pink is the world's favorite, step right up and claim your prize. A study by YouCam Makeup revealed that millennial pink is the top lip color globally. The virtual makeup app reported that over 20 percent of lipstick try-ons in the United States and United Kingdom are millennial pink shades. What's more, close to 50 percent of the top lip colors are pink shades in the U.K. and U.S. It's clear that we all want a pretty in pink look.

Curated by Lisa Sugar and the Popsugar beauty team, this palette has everything you need for a perfect sunrise-inspired look. The shades are a combination of matte, satin and shimmer shadows, rendered in flatteringly wearable neutral tones.

Have you heard about the latest from Becca? In addition to its recent collaboration with Chrissy Teigen, the brand has just launched the new Skin Love collection, a beauty line made with natural ingredients that are designed to help hydrate and brighten your skin over time — in other words, they're good for you inside and out. The new release includes Becca's first serum, as well as a new a highlighter and foundation formula. Keep reading to get the skinny on everything the collection has to offer.