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8 Viral Beauty Products That Live Up to the Hype

They're famous for a reason.

Finding a concealer that won't betray you throughout the day via creases and cracks isn't easy. You also want it to feel moisturizing and glide on easily. This pick has people stoked because it does it all. The serum formula feels and looks like second skin. Best of all, it's less than $11.

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On a mission to tackle dark spots? Whether you're battling acne-related hyperpigmentation, pesky sun damage or dark areas around your bikini line, this treatment can help. It's different from other formulas in that it's an oil that's massaged on skin for a couple of minutes. It gained attention when one TikToker used it to brighten up her downstairs.

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The splash this eye tightening product made on social media was huge. It works by dramatically reducing puffiness and tightening the undereye area to reduce wrinkles. The effect is temporary (and you can't layer makeup on top), but dang if it doesn't deliver an "are you serious?!" type of result.

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To say there are loads of ultra fancy hair tools out there would be an obvious understatement. Despite all the automated wands and smart-touch dryers and two-in-one stylers, Conair's old-school hot rollers hit viral status. They're just like the ones from way back when (though a bit sleeker) and deliver gorgeous silky waves.

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Put the throw-away blotting sheets down. Revlon's face roller is a reusable device that instantly soaks up excess oil and shine from your face. It won't ruin your makeup and it's easy to tote around.

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BY WENDY ROSE GOULD | DEC 8, 2021 | SHARES
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