Tired of multiple steps in your eyebrow routine? Want something you can just swipe and go? Also, if you're a survivor of the great tweeze of the 90s/00s, then you may still be looking for something to fill in those brows that just never grew back all the way...
Enter, brow gels. Though they may not be new, the formulas are getting better and better. We attribute this in part to Glossier Boy Brow, $16, which put brow gels and pomades back in the spotlight. And for good reason: With the tiny tube and enclosed mini-spoolie, they're perfect for beefing up brows; adding color, texture, and a light hold in just a few swipes. (Plus, they offer a welcome departure from the perfect "Instagram brows.")
Recently, other brands have launched their own versions of brow mascara and we think they're pretty great. Ahead, 10 of our picks for volumizing brow gels that'll give you the fluffy arches you've been dreaming of.
Available in eight true-to-life shades, with warm, cool, and neutral undertones, Gimme Brow is well-loved for its natural finish. Apply a few swipes and watch your arches instantly come alive. The fibrous gel imparts a soft all-day hold and makes brows appear denser, looking like you grew them all yourself.
This vegan formula is housed in a slim, pink tube and comes in five easy match shades, plus a clear gel. A drier consistency is the key to creating soft, fluffy and, dare we say, "bushy" brows. Simply comb brows upward with the long, narrow brush as you coat brows with the mousse-y gel. Though it has a strong hold, you'll never be bothered by crunchy brows again.
Containing volumizing nylon fibers, nourishing vitamin B5 and softening passionflower extract, this brow gel builds, tames and cares for your brows at the same time. Despite the steep price tag, the tube will last a long time, and the formula gets even better as it dries down, lending itself to months of naturally perfect arches.
This delightful brow gel comes in six naturally gorgeous shades and features a two-sided spoolie. One side has short, dense bristles and the other side contains longer, more flexible ones. Hourglass brow ambassador, Kristie Streicher likes to brush the gel in the opposite direction of hair growth (a backcombing effect, if you will) to deposit more product and create her signature "feathered brow" look.