The first direct sales company to market and sell almost exclusively via social media, this is the product that started it all for Younique. Recently reformulated and with a brand-new applicator, this kit includes a moisturizing, polymer-based gel and a tube of 3D nylon fibers. Swipe on the gel, then the fibers; the former helps the latter adhere better. Set with another coat of the gel, then repeat the process until your lashes look as voluminous as your heart desires. (See just how long we were able to get ours here.)
Loyal customers call this base "liquid gold," a liquid foundation that dries down to a perfectly powdery finish, yet still blurs away imperfections instead of accentuating them. Thirteen shades with a variety of undertones make it easy to find your perfect match, and each one also comes in a corresponding concealer, powder, and cream foundation to round out your complexion perfecting arsenal.
The OG of social selling (Avon ladies!), this brand has been around for 130 years, always innovating their formulas and technologies and using unique ingredients. Take this youth-boosting moisturizer -- their best-selling day cream -- which uses an extract from a Southeast Asian vine that's harvested and grown by local farmers exclusively for Avon. Skin looks firmer and brighter in just 4 weeks.
The brand's top-selling lipstick, this comes in 40 shades, available in both shimmer and matte finishes. If you want to try some of the most popular hues, pick up Cherry Jubilee (a deep red), Country Rose (a bright pink), and Vamp (a rich plum). Loaded with moisturizers like vitamin E, omega-3 oil, and shea butter, this is one lip color that feels as good as it looks.
Bringing clean beauty to the masses, Beautycounter has a "The Never List" of over 1,500 questionable or harmful chemicals that are banned from their extensive range of products, which includes skin care, makeup, and options for kids and babies. And while there are over 25,000 consultants, their selling model also includes strategic retail partnerships with the likes of Target and J.Crew. One of the best-sellers, this 10-minute mask purifies with kaolin clay and charcoal powder, and uses salicylic acid and lactic acid to exfoliate. Another plus: While it's meant for the face, it can also be used on your body to target pesky breakouts (buh-bye, backne).
