Mascara, on the other hand, sometimes feels like a completely different ballgame. Especially since there's a constant stream of new launches that seem to be in direct competition with each other since they all promise to do the same thing: lift, volumize and elongate. To help you narrow down your choices, we asked makeup artists to share their favorite mascaras, including new releases and tried-and-true favorites.
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"L'Oreal makes some of my favorite drugstore brand mascaras and their classic Voluminous mascara in carbon black is a must," he says. "Their waterproof formula is superb and the price point is perfect for any budget, especially as a makeup artist who goes through a lot of mascara." Gomez adds that it's an ideal "everyday mascara" that will instantly bring life to your eyes and can easily be layered for a more dramatic finish.
Makeup artist Sara Drury agrees completely. "It is the absolute best bang for your buck," she says. "It really makes your lashes look just how it says: voluminous. I've tried many drugstore options, and this is by far my favorite."
For application of any mascara, Wiles' best tip is to curl your lashes beforehand and then to make sure you apply as close to the lash line as possible, wiggling upward. Let it dry, then repeat two or three times depending on how much length and volume you want. "With lower lashes, apply close to the lash line, avoid taking [the wand] right to end of lash to avoid spidery or smudged lower lashes," she adds.
"This wand and formula are great for one coat of a natural-looking lash and then it can be transformed to a full lash that's ready for a night out with two coats," she says. "I love the black, but just in case you are needing a little bit of blue mascara for a special occasion — or just a way to spice up a Tuesday — they have the perfect blue."
Dior Diorshow Mascara, $29.50