For the longest time the collective beauty community has been a bit fixated on tending to the skin on our faces. There are enough vitamin C serums to last a lifetime, way too many creams to count, and scrubs, peels, and cleansers galore.
Tides are shifting, though. Body skincare is having a major moment right now. Entire lines are dedicated to otherwise neglected areas, like our butts and our boobs, and brands that previously focused on the face are introducing lines that cater to skin below the neck.
Ready to give your skin the TLC it deserves? Check out these picks.
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Boscia's an established mainstay in the skincare space known for its plant-based formulations. In February 2021, the brand officially expanded its offerings by creating a bodycare line. It's currently three SKUs — the Boscia Peptide Youth-Restore Firming Body Serum, $35, Boscia Papaya and Pomegranate Enzyme Exfoliating Body Cleanser, $35, and Boscia Prebiotic + Probiotic Freshening All-Over Body Deodorant, $25.
We're excited about the entire trio, but we're shouting out the latter product because it's one we haven't seen on the market before. Formulated with shea butter, arrowroot powder, and glycolic acid along with pre and probiotics, it can be used anywhere you need a little refresh. Think thighs, feet, bust, etc. The line officially launched February 21.
When a brand focuses on a streamlined collection you know you're in for a real treat. London Grant Co's does body care and only body care. Their "Minimalist Collection" consists of body polishes, body custards, and body oils in luxurious scents such as "chai spiced latte" and "honey cocoa." We're highlighting the London Grant Co. Macadamia Safflower Seed Glow Body Oil, $39, a silky dry oil blend that'll hydrate and keep you glowing.
You know EOS as a lip care brand, but the retailer ushered in a new body care category in late 2020. The Shea Better Body Care Collection consists of EOS Shea Better Heal + Repair Body Cream, $9.99, and EOS Shea Better 24H Moisture Body Lotion, $9.99 — each formulated with shea butter as the hero ingredient. The former comes in coconut waters, pomegranate raspberry, and vanilla cashmere, and the later comes in all the aforementioned plus jasmine peach.
Pronounced "body," Bawdy made a big splash on the scene when it unabashedly launched a category most of us have never heard of before: butt skincare. And while it might be easy to side-eye at the idea, why shouldn't we be taking care of the skin on our booties? It's prone to dehydration and blemishes like the rest of our body! Start simple with the Bawdy Bite It Hydrating + Toning Butt Sheet Mask.
