Reducing our skincare to what our skin actually needs, when it needs it, is skin minimalism at its core. It stems from the idea that we may be over-saturating our skin with elaborate routines which may, in turn, have different effect to the one we want. Main focus will continue to be on niacinamide and those similar to it, in the sense that we will want multi-benefits using as little product(s) or as fewer ingredients as possible. The outcome of this may well be that 2023 will be when niche beauty industry will see more recognition than ever, in the humble opinion of this writer.
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Sustainable And Upcycled Beauty
Eco-conscious skincare and make up brands are raising some standards, for themselves and for us. Brands nowadays, who are certified carbon-neutral, zero-waste, with eco-friendly packaging and who upcycle, reduce, reuse and recycle, do it all while providing us with clean and high performance beauty products. There will be more of them around, and (a good size of) new brands coming into the market will be doing so with green wheels already in motion.
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Hybrid Makeup
And on the note of skin minimalism and using less products (be it for the sake of our planet or our skin) — hybrid makeup products, such as serum foundations, tinted lip balms, conditioning lipsticks or concealers that covertly work on our undereye issues, will be more sought out. "Less is more" sounds really good in the context of makeup meets skincare, doesn't it?
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Lifted, Fluffy Brows
Much like the skinny jeans, the skinny brows can knock all they want, we ain't letting them back. Nope. Not now. It's not them, it's us: we're just wildly uncomfortable with both. The laminated brow look is, thankfully, staying on for 2023. Thickness and shape should be adjusted to your specific bone structure, and you can do that either by brow makeup products or by a visit to a salon you've researched and trust.
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Blush Draping
The softer version of the 80's make up trend of structural, intense blush application across the temples will come out to play. Raising your blush up from the cheekbones in a C letter shape towards temples, to the edge of the brow (or beyond, if you wish!), in a soft swipe, will frame the face in a warm way.
