Like all holidays, Valentine's Day has its pros and cons, so why not add a little retail therapy to the pro column to make the day that much sweeter? It's always nice to have an excuse to buy yourself a little something-something — whether you happen to be in a relationship or not. Plus, it's that time of year when they roll out all the cute gift sets and adorable heart-shaped beauty products, and who can resist those?

Sheet masks hit the beauty scene in the U.S. a few years ago and they've continued to be one of the most popular skin care products around. Originating in Korea (the land where all the coolest beauty trends are born), sheet masks are beloved thanks to their convenience. Using a sheet mask is a great way to pump up skin's hydration in just a few minutes. We even like bringing them with us when we travel to combat post-flight dryness.

These days, beauty products are everywhere, and more and more clothing stores are including their own beauty section. Even if you're on a self-imposed Sephora ban, you'd be hard-pressed to take a trip to the mall without crossing paths with some seriously covet-worthy beauty products. You'll find a lovely curation of natural beauty buys at Madewell, a whole host of cutesy sheet masks at Urban Outfitters and all your favorite indie brands at Anthropologie. Some stores, like H&M and sister brand & Other Stories, happen to be killing it with their in-house brands.

There's a reason sheet masks are having a moment. Not only are they loaded with powerful ingredients that target virtually any skin care concern, but the paper-thin sheets make clean-up a breeze. They're great for travel and seriously work.

Conventional wisdom dictates that hair and oil go together about as well as water and oil. As in, not at all. Even the words "hair" and "oil" conjure a greasy, un-showered, un-stylable mess, that most of us work very hard to avoid.