Makeup has come a long way in the last 10 years. We've learned how to strobe, highlight, blend and blot in ways we never thought of before, thanks in large part to makeup artists, drag queens and everyday people sharing their advice on social media platforms like Instagram and YouTube.

There are some beauty launches and collaborations that make total sense — like Charlotte Tilbury's recent Pillow Talk Extravaganza collection — or that are super exciting but not exactly far-fetched, like ColourPop's recent Disney releases. Then, there are the beauty debuts that are a complete departure from what you'd ever expect... which is exactly what we're diving into today. Let us know how many times you murmur, "whaa?" to yourself reading through this list.

February 14 is the day of love! Couples around the world celebrate each other with lovely flowers, heartfelt cards, romantic dinners, and then some. But what about some self-love? This year, for Valentine's Day, show yourself a little love... because you deserve it! And what better way to practice self-love than with a little self care?

Okay, who else is planning on watching "To All the Boys I've Loved Before: P.S. I Still Love You" as soon as they get home from work today??

Teeth whitening is all the rage lately — and so is charcoal toothpaste. The latter claims to be a natural solution for brighter, whiter teeth... but does it actually work? And if so, how? We're answering all of your charcoal toothpaste questions today; from "what is activated charcoal, anyway?" to "but is it actually safe for my teeth?" Read on!