There are some beauty launches and collaborations that make total sense — like Charlotte Tilbury's recent Pillow Talk Extravaganza collection — or that are super exciting but not exactly far-fetched, like ColourPop's recent Disney releases. Then, there are the beauty debuts that are a complete departure from what you'd ever expect... which is exactly what we're diving into today. Let us know how many times you murmur, "whaa?" to yourself reading through this list.
It seems like everyone's trying to catch the prosperous beauty wave, and that includes Birkenstock. Yes, as in the 245-year-old, granola-leaning footwear brand famous for its cork and rubber shoes. The line — which incorporates cork into both product design and formulation via Cork Oak Extract — launched in late 2019. It was initially met with curious, raised eyebrows, but has since gained genuine momentum.
In a pivot nobody was expecting at all, Bite Beauty has collaborated with edgy lingerie company, Parade, to bring us a cheeky, size-inclusive underwear collection. The collection includes a colorblocking thong, colorblocking boyshort, cherrybomb thong, cherrybomb brief, bite brief, dreamhouse thong, and balloon thong ranging from $9 to $13 each. You can also "Match Your Lipstick to Your Underwear" with the Cherrybomb Lip Set, Balloon Lip Set, and Bite Lip Set, $32 each. Note that this is a limited edition collection.
You know Pinrose as the playful perfume brand that makes EDPs way more approachable. Though it's not totally bonkers to move from personal fragrance to home fragrance, it's not a move anyone was expecting. Still, we're delighted that some of our favorite Pinrose scents — including Secret Genius, Merry Maker, and Sun Saint — can now fill an entire room.
If you know anything about K-pop, then chances are, you're very acquainted with boy band, BTS. The group has officially collaborated with K-beauty brand, Mediheal, to launch a small, limited-edition skincare collection. According to PopSugar, the collection "was initially launched in Korea, but sold out within three hours." It's currently available on Amazon. Each 'Love Me' heart-shaped capsule mask contains a bio-cellulose sheet mask. Cute, right?
