The Fashion Spot Momtastic

Beauty-Obsessed Millennials, Meet Your New Favorite Shopping Destination

Look out, Ulta -- this fun, neon-signed beauty boutique is coming for you

How does a one-stop beauty and lifestyle shop from some of the creative geniuses behind Forever 21 sound to you?
Riley Rose Flagship Store Glendale
Riley Rose Flagship Store Glendale
Linda and Esther Chang, daughters of Forever 21 co-founders Do Won and Jin Sook Chang, have put their heads together to create Riley Rose, a new beauty destination geared towards Millennial and Gen Z consumers. If you've had the chance to browse Forever 21's impressive beauty section, you should have a pretty good idea of the trendily curated products that will line the shelves at their newest venture.

"My sister and I dreamt up our ideal 'one stop shop' where we could discover and play with new products and trends with our friends, in the most inclusive store environment," said Linda Chang in a press release. "Riley Rose will offer a unique shopping experience -- a true lifestyle destination featuring not only sought-after beauty essentials, but home decor and accessories too."
Riley Rose Interior Vanity Mirror
Riley Rose Interior Vanity Mirror
So far, Riley Rose boasts quite the exciting roster of brands; from exciting K-beauty superstars like Tonymoly and Too Cool for School, to well-loved cult favorites like RMS Beauty and Stila Cosmetics. The dreamy neon store will also carry home décor, beauty tools and sweets (in fact, keep an eye out for offerings from Dylan's Candy Bar, if you've got a sweet tooth). You'll also have interactive touch screens and selfie stations to look forward to.

Riley Rose will open its flagship store at the Glendale Galleria on September 30, and will launch its online store in November, with 12 additional stores opening doors across the U.S. before the end of 2017 -- so keep your eyes peeled!


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