Reading No 7 Serum reviews, you may quickly be convinced that it's a miracle worker. The truth of the matter is that No7 Protect and Perfect Intense Advanced Serum, $29.99, has the research behind it to back up the claims that users make. Read on to learn about this acclaimed product.



What's It All About?
It's been a while, yes, but can you remember back to 2007 when Boots stores all across Great Britain were sold out of a miracle product? That suddenly renowned product was No7 serum, made famous by coverage on a BBC documentary program. Overnight, the skincare product became a sensation.

These days, Boots has come out with new and improved versions of its famous serum. The powerhouse among them is the Intense and Advanced Serum, which boasts high levels of Matrixyl 3000, the secret ingredient that gives the formula its age-defying capabilities.

Matrixyl 3000 is a combination of two peptides: palmitoyl tripeptide-7 and palmitoyl oligopeptide. They're believed to stimulate the skin's production of collagen, which in turn fills out wrinkles. Keep in mind that the No7 line is not the only set of beauty products on the market that contains Matrixyl 3000, but No7 does use a special, exclusive variety known as Matrixyl 3000 Plus.

How Is It Used?
No7 serum should be applied to the face and neck twice a day. First, cleanse the skin. Next, gently rub on the serum.



For best results, Boots recommends following it up with No7 Protect and Perfect Intense Day Cream, $24.99, or No7 Protect and Perfect Intense Night Cream, $24.99.



What Do Reviewers Say?
Let's face it: A product that goes wildly viral -- to the point that production increases over 70% in just a short time-frame -- must have something good going for it. And, for the most part, No7 Serum reviews put credit behind the craze of 2007. Years later, reviewers are still raving about the youthful skin that they get from this product. No7 serum reviews frequently mention gaining firmer skin that feels softer and sags less.

Of course, not every No7 Serum review is positive. Some reviewers complain about having an allergic reaction to the product. Do yourself a favor and test this serum in a small, inconspicuous spot before spreading it all over your face.

What Proof Is There?
It's not just beauty bloggers that write positive No7 Serum reviews. Actual researchers have backed these claims. For example, a Manchester University study demonstrated No7's ability to repair the skin of test participants.

In fact, the UK's Advertising Standards Agency has received sufficient proof of the product's reliability to allow Boots to advertise it as a proven wrinkle reducer. Its age-defying claims extend only to wrinkles and not to age spots and the like, but that's still enough benefit to satisfy many happy users.