MakeupAlley is a beauty review and networking site that was founded in 1999. Beauty, skincare and lifestyle consumers rely on this portal for insightful advice on everything from cosmetic procedures to going green as well as comprehensive product reviews. Find out why you should join this community right away.





Beauty Reviews
MakeupAlley has some of the most extensive, easy-to-use and authentic beauty reviews out there. The site contains over 2.5 million evaluations of products ranging from Christian Louboutin Sheer Voile Lipstick, $90, to E.L.F. Shimmering Facial Whip, $1.



Just about any makeup, skincare, hair, fragrance or beauty item you own or are considering buying can be found in the Product Reviews section.

You can search for product reviews and filter the results by rating, quantity and date. If you prefer, you can also choose to hide discontinued products or display only cruelty-free products. Once you find the actual product review, there are even more filters to help you get the information you need, the best one being the age filter. If you are a 40-year-old looking for under-eye concealer reviews, you can automatically exclude all those by people under 24. Likewise, if you're 20 years old and interested in moisturizer, you can choose to exclude reviews by anyone over 30.

Forums
MakeupAlley's product reviews may be the big drawing point to the site, but the quality of the forums are its well-kept secret. They come in two main categories: beauty and lifestyle. While there are individual beauty boards for nine different topics including fragrance, nail care and cosmetic procedures, the makeup one is the most popular. There are also 12 lifestyle boards that address more general subjects such as pets and weddings. The most popular of these is the cafe board.

The makeup board on MakeupAlley is fun and informative, even if you just lurk. There are over 12,000 new posts every day. It is one of the most popular makeup forums online, far surpassing the makeup subreddit in both quantity and quality of posts. Do you know when Ulta daily deals go live? Have you heard that Burberry Fresh Glow BB Cream, $44, is all the rage right now? Do you know the upcoming dates for Sephora's biannual storewide sales? The makeup board will answer these questions and countless others.



The cafe board is where members post daily chats covering a wide range of general topics. With over 16,000 new posts every 24 hours, it is by far the most active board on the site. It's populated by a close-knit, well-informed community of beauty enthusiasts, and the posters aren't afraid to share even the most trollish of opinions. Topics here range from cats in wigs and drunk dials to unicorn milkshakes.