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Beauty Blogger Laura Lee Just Released Her First Eye Shadow Palette

It's the cat's pajamas

Sound the alarm: Laura Lee is the latest YouTube beauty guru to launch her very own namesake beauty line. She's kicking things off with an eye shadow palette, dubbed the "Cat's Pajamas" palette.
Lee explained that it was her past collaborations that helped inspire her to create her own line, citing past experiences with M.A.C. and Violet Voss. "It's really made me fall in love with the creation of eye shadow palettes, and getting that experience behind my back really helped me create my own makeup line," she said in her video announcing the launch.

Blendability and pigmentation were two of the most important factors when it came to creating the new formula for her eye shadows: "I wanted it to be the easiest, most blendable formula, but at the same time to have maximum pigmentation; so you're getting both," she said, further explaining that she wanted it to be usable for makeup beginners and pros alike.
The sparkly, tin-panned palette houses ten shadows -- a combination of neutrals and purple and mauve-toned shades. There are four shimmers, five mattes, and one semi-matte, semi-shimmery hybrid. They've all got cute names like "Redonkulous," "Cray Cray," and "Odd Ball," that are inspired by Lee's own journey towards embracing her individuality and quirkiness via YouTube.

Perhaps best of all, this new palette is set to be the first of many new products. As Lee herself put it, "I have a lot more stuff coming with my brand -- this is only the first product, mind you."
The Cat's Pajamas palette launches on Laura Lee's own website,, on October 13.


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