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Kaia Gerber Is the New Face of Yves Saint Laurent Beaute

Say hello to YSL's newest brand ambassador

After a recent successful fashion month walking runways in New York, Paris and Milan, Kaia Gerber just got a new feather for her cap: The 17 year-old model will be the new face of Yves Saint Laurent Beaute.

"To be the new face of YSL Beaute is an opportunity to write a new story full of fun, color and makeup," said Gerber in a press release. "I love the DNA of a brand that is so subversive while being so luxurious and cool!"
Gerber's brand ambassadorship will kick off in January 2019, with a campaign for the brand's popular Rouge Volupte Shine, $38, shot by David Sims, featuring a makeup look by YSL Beaute's Global Beauty Director, Tom Pecheux. She'll additionally appear in future campaigns for the iconic Touche Eclat, $38, and Mascara Volume Effet Faux Cils, $32.

It's an exciting step for Gerber, who memorably made her debut almost exactly a year ago at New York Fashion Week. Mom Cindy Crawford should definitely be proud, no?

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