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Get Ready to Shop: It Cosmetics Is Adding Five New Shades

Ready, set, run to Sephora

Fans of It Cosmetics (and their cult favorite line of CC creams) prepare to rejoice: The brand is officially adding five new shades to their existing line-up.
It Cosmetics Founder Jamie Kern Lima
It Cosmetics Founder Jamie Kern Lima
It Cosmetics announced the good news via their Instagram story, and it's pretty exciting. Basically, what they've done is filled in the gaps between their original seven shades, bringing the total up to twelve. The new colors are Fair/Light (which is between existing shades Fair and Light), Medium (between Light/Medium and Neutral Medium), Neutral Tan (between Medium/Tan and Tan) and Rich Honey (between Rich and Deep).

It's a great move for It Cosmetics, especially as it's so beloved in the beauty community (this particular beauty editor included!). Think about it -- now, even more people will be able to reap the benefits of the pure cosmetic wizardry that is the Your Skin But Better CC Cream.


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